Blurb has released two additions to its on-demand print products – Magazines and Brochures. “Until now, those looking to create high-quality product catalogues, promotional collateral, look books, brand presentations and brochures in small quantities were limited by minimum order requirements, resulting in high, unattainable costs,” the company says. “Blurb’s new on-demand offering allows consumers and businesses to print low-volume orders in one week, which can be easily updated and reprinted. This results in lower development costs, no inventory management or storage costs, and much less waste.” Blurb Magazines are perfect-bound 20-to-240-page publications developed for creative and editorial content, while Blurb Brochures - designed for business use - range from 4 to 48 pages and offer saddle-stitched binding and a selection of cover finishes. Magazines are priced from £6.95 for a 20-page publication whilst brochures are available from £3.95 for the 4-page option. Volume discounts for both start at 7 copies.

Blurb Press Release

Global Publishing Platform Blurb Expands High-Quality Print Options to Include Magazines and Brochures

New formats offer businesses and creative professionals print options beyond traditional book

LONDON, UK — NOVEMBER 6, 2012 — Blurb, the creative publishing platform, today released two additions to its on-demand print products – Magazines and Brochures. These new products, available via an Adobe® InDesign® plug-in, combine print-on-demand flexibility with quality and design capabilities to meet the individual needs of consumers and businesses, regardless of how big or small the job.

Until now, those looking to create high-quality product catalogues, promotional collateral, look books, brand presentations and brochures in small quantities were limited by minimum order requirements, resulting in high, unattainable costs. Blurb’s new on-demand offering allows consumers and businesses to print low-volume orders in one week, which can be easily updated and reprinted. This results in lower development costs, no inventory management or storage costs, and much less waste.

“Creating a distinctive print marketing piece used to mean printing thousands of copies and take weeks to turnaround,” said Eileen Gittins, Blurb’s CEO and founder. “With our new brochure offering, the minimum order is one copy, the turnaround time is a few days and there are multiple options for cover finishes. Our new magazine offering is perfect for the way that people create and consume content today in short, sharp bursts. Who doesn’t want to see their work published in a magazine?”

High-Quality Printing Meets Ease of Design

Blurb Magazines and Brochures, both of which are made using Blurb’s platform and its plug-in for Adobe® InDesign®, let anyone create customised publications that push the creative edge. Both products are printed on HP Indigo presses – the industry’s leading printer for on-demand publishing.

Blurb Magazines are affordable, lighter-weight, perfect-bound, 20 to 240- page publications ideal for creative and editorial content. Blurb Brochures, perfect for creating customised business collateral, range from 4 to 48 pages and offer saddle-stitched binding and a selection of cover finishes. Both Magazines and Brochures are offered initially in 8.5 x 11-inch formats. An A4 range is also being developed, for likely release early in the New Year.

Customers can easily convert their Blurb Magazines or Brochures to digital versions as ebooks for the iPad® or as PDFs for easy sharing and dissemination. No minimum orders are required to create Blurb Magazines or Brochures, but customers creating publications in bulk can take advantage of Blurb’s volume orders discounts.

“With both of these new products, we are levelling the playing field; now individuals and businesses can look as impressive as their much larger competitors,” Gittins said.

Magazines are priced from just £6.95 for a 20-page publication whilst brochures are available from £3.95 for the 4-page option. Volume discounts for both start at 7 copies.

Like Blurb on Facebook, and follow on Twitter. For more information on how you can get started creating your own Blurb magazine or brochure booklet, please visit http://www.blurb.co.uk.
Ends

For more information, contact Laura Bevan in the Blurb press office at Hope&Glory PR on 020 7566 9747 or [email protected].

About Blurb®

Blurb® is a creative publishing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality print books, magazines and ebooks. Blurb’s bookstore and online marketing tools enable customers to sell their work, and keep 100% of their profit for print books and 80% of their sales price for ebooks. Blurb’s social and community features allow customers to create and share Blurb books across social channels with ease.
Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped over 1.4 million books to 69 countries. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit blurb.co.uk.

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