Blurb has added a new Premium Paper offering to its range of photo books. Aimed at professional photographers, the 100-pound text silk-finish paper features improved opacity and superior print quality. Premium Paper is available from October 23rd to all Blurb users across Blurb’s Global Print Partner Network, which supports over 60 countries with access to 80 HP Indigo presses. “This is a big deal for Blurb users – many of whom are professionals who use our platform to create portfolios and to sell books to their clients,” said Eileen Gittins, founder and CEO of Blurb. “Premium Paper is yet another example of our commitment to these people, and to delivering superior quality and consistency. Our users can now make higher quality books than ever before.”

Blurb Press Release

Blurb Introduces Premium Paper

New premium offering supports creative professionals and professional photographers

San Francisco, Calif.—October 21, 2008—Blurb, the creative publishing platform that enables anyone to design, publish, share and sell bookstore-quality books, today announced a new Premium Paper offering. The 100-pound text silk-finish paper features improved opacity and superior print quality – two commonly requested upgrades from Blurb’s professional users. Premium Paper is available to all Blurb users across Blurb’s Global Print Partner Network, which supports over 60 countries with access to 80 HP Indigo presses.

Premium Paper is available on October 23, for all Blurb book sizes and types, up to 160 pages, by selecting “purchase with Premium Paper” as part of the check-out process. All previously created books up to 160 pages can be ordered with Premium Paper, as well. There is a moderate additional cost for this premium option, and Blurb’s updated pricing structure is available at www.blurb.com.

Blurb recently moved its book printing exclusively to the HP Indigo digital printing press, and earlier this year introduced its membership-only B3 program (Blurb Business to Business). A key feature of the program is a premium Custom Workflow option that delivers superior quality. Premium Paper is now available to B3 members as part of the Custom Workflow process.

“This is a big deal for Blurb users – many of whom are professionals who use our platform to create portfolios and to sell books to their clients,” said Eileen Gittins, founder and CEO of Blurb. “Premium Paper is yet another example of our commitment to these people, and to delivering superior quality and consistency. Our users can now make higher quality books than ever before.”

Blurb will be showcasing samples of its Premium Paper books at PhotoPlus, booth #663.

To create and publish a Blurb book, all users start by downloading Blurb BookSmart™ software from the Blurb Web site. Blurb’s BookSmart software is free, runs on a Mac or PC, and offers a wide variety of book layouts created by professional book designers. Blurb delivers the permanence and impact of commercial-quality books, with the speed and flexibility of the Internet. Using Blurb, customers enjoy complete creative control, no minimum orders, edit on-the-fly capabilities, mass customization, and global distribution.

About Blurb
Blurb is a company and a community that believes passionately in the power of books: making, reading, sharing, and selling them. Blurb is flexible and smart enough to help anyone make a book – photographers, creative professionals, bloggers, artists, writers, travelers, everyone. Blurb’s bookstore and online marketing tools let people share, market, and sell their books, and keep 100% of the markup. Blurb’s community features empower socially connected groups of consumers and professionals to create Blurb books together.

Blurb won a 2008 Webby Award for Best Services website, has been recognized as an OnMedia 100 winner by AlwaysOn in 2008, was named a Momentum 15 company by Dealmaker Media in 2007, and was the 2007 Pixel Awards Geek Winner. Blurb was founded by Eileen Gittins in 2005 and is funded by Canaan Partners and Anthem Venture Partners. Blurb BookSmart™ software is free for Mac or PC at www.blurb.com.

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