The Camera Lift Strap - an innovative camera strap that reduces the neck and back strain caused by the weight of your camera - is now available for purchase. "Our camera strap design clasps right onto to your backpack handle and keeps the weight of your camera distributed along the shoulders, one of the strongest parts of the human body," the company says. "It has the capacity to carry the heaviest of camera equipment with ultimate comfort, so you can experience the weightlessness of your camera like never before!" The Camera Lift Strap is available to purchase at the website below, priced from $37.

Website: PONTE Leather

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