DIWA Press Release

Photoxels.com, a major digital imaging website based in Canada, becomes the 12th member of the DIWA Awards organization. Their success is the result of drastically simplifying the mysteries about photography and digital imaging, making it readily available to anybody. Still, the information provided is truthful and the product reviews are objective and trustworthy, a must to be accepted as a DIWA Awards member.

Amsterdam, 6. December, 2005 – DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites within digital imaging, today has the pleasure of welcoming the high quality Canadian digital imaging website, Photoxels.com, as the second DIWA member on the American continent.

Photoxels was founded in 2002 by MyKhanh Wong (Owner, Publisher, Chief Editor) and Yin Wong (Contributing Editor), based on a simple idea: to help beginner amateur photographers understand in as non-technical language as possible the intricacies of digital cameras and digital photography. With this mission in mind, Photoxels provides some of the easiest-to-understand tutorials on the Web and reviews that are plainly written yet comprehensive enough to help readers decide on their next digital camera purchase.

Yin Wong is excited about becoming part of the intercontinental DIWA group, and explains: “We endeavor to bring our readers reviews that are accurate and results that are thoroughly tested. Still, any honest reviewer will admit that personal and cultural bias can sometimes get in the way of an otherwise excellent review. That is why we are glad to join our European and USA counterparts in DIWA and pool our review findings using DIWA’s formula of rigorous and standardized product test scoring. Our goal is to help our readers have the confidence that each DIWA award given out to a digital imaging product is solidly backed not only by our editors, but also by reviewers from many other countries in the world.”

These fundamental factors are vital to the DIWA Awards organization, as they are vital to the public. Careful analysis and investigation of the Photoxels.com website fully met the DIWA requirements, making Photoxels an important future asset for the organization and its 11 other members.

About DIWA

A fast growing independent, authoritative, industry organization
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in an annual best of the year Platinum medal awards in all product categories.

DIWA Awards members:
- Canada: www.photoxels.com
- Czech Republic:  www.fotoaparat.cz
- Denmark:  www.digitalmagasinet.dk
- Germany:  www.digitalkamera.de
- Netherlands:  www.letsgodigital.org
- Norway:  www.digit.no
- Poland:  www.fotopolis.pl
- Slovenia:  www.e-fotografija.com
- Spain:  www.nuevafotografia.com
- Turkey:  www.diginorm.com.tr
- United Kingdom:  www.photographyblog.com
- United States:  www.steves-digicams.com

The DIWA multi-lingual Web site
At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site - http://www.diwa-awards.com - or email us at [email protected].