Canon Dominates GfK’s Best-Seller List

April 1, 2008 | Mark Goldstein | Digital | Comment |

Canon EOS 400DThree out of the ten cameras featured in GfK’s ‘Digital Still Cameras: Top Sellers 2007’ list were Canon. The EOS 400D was the second most sold digital camera in the UK with over 146,000 units sold. “With consumers having the choice of over 1,050 different digital camera models on the UK market last year, this is a great achievement and one which we hope to build on in 2008” commented Guido Jacobs, Marketing Director, Canon UK. Somewhat surprisingly, a camera from Vivitar (the budget Vivicam 3105S) topped the charts…

Canon UK Press Release

Three out of the ten cameras featured in GfK’s ‘Digital Still Cameras: Top Sellers 2007’ list were Canon. Canon’s EOS 400D was the second most sold digital camera in the UK with over 146,000 units sold according to GfK data.  This was closely followed by the Digital IXUS 70 in fourth place and the Digital IXUS 75 in ninth place – proving the continued popularity of Canon’s iconic IXUS range.

The success of the Digital IXUS 70 doesn’t stop in the UK; the stylish camera also proved to be the world’s most popular digital compact in 2007 with 2.8 million models sold worldwide*.

Guido Jacobs, Marketing Director, Canon UK, comments; “No other camera manufacturer featured in GfK’s ‘Top 10 Digital Still Camera’ list as much as Canon. With consumers having the choice of over 1,050 different digital camera models on the UK market last year, this is a great achievement and one which we hope to build on in 2008.”

For more information on Canon products, please visit www.canon.co.uk or call 08705 143723

Digital Still Cameras: Top Sellers January – December 2007**

Vivitar Vivicam 3105S
Canon EOS 400D
Sony Cyber-Shot DSC-W55
Canon Digital IXUS 70
Kodak Easyshare C613
Tradebrands
Sony Cyber-Shot DSC W35
Fujifilm Finepix A800
Canon Digital IXUS 75
Casio Exilim EX-Z75



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