Canon UK Press Release 31/03/04

Canon, leader in photographic and imaging technology, is pleased to announce a new line of designer cases for its Digital IXUS cameras. In conjunction with fashionable sports and accessory company Body Glove, Canon has developed an exclusive sporty, stylish range of cases for the Digital IXUS series. In keeping with the fashionable nature of digital photography, the new cases are intended not only to protect, but also to complement the digital cameras for which they are designed.

The ultimate accessory
Digital IXUS cameras are icons of design and quality, so Body Glove was the perfect choice of partner for developing these new camera cases. The California-based company has built a strong reputation for its cutting-edge consumer technology accessories. ?With Body Glove, we?re aiming to appeal to the young, sporty, brand-conscious Digital IXUS owners,? says Malcolm Hills, Head of   Canon Consumer Imaging UK and Ireland.

The cases have super-cool designs and are made from modern, high-quality materials, similar to those seen on Body Glove?s mobile phone cases and never before seen in camera cases. They feature swivel clips for convenience and versatility, while durable plastic windows reveal the camera?s design. Yann Chauvin, European Product Manager at Body Glove, explains the philosophy behind the design of the cases: ?Our inspiration was a sense of style and adventure. We didn?t want to completely conceal the IXUS cameras, because design is such a major, striking feature.?