Canon have launched a new website dedicated to Picture Styles, which Canon suggests is “like selecting the best film for the subject or desired photographic expression”. As well as being able to shoot pictures with the EOS 5D and EOS-1D Mark II N cameras using a specific Picture style, you can also apply them to RAW files from older Canon DSLR cameras (right back to the D30) using the newly-released Digital Photo Professional v2.0 software.

“Color creativity with digital cameras has undergone enormous development and evolution since the advent of EOS DIGITAL cameras. The results of that progress have now been incorporated into Picture Style. Many functions have traditionally had to be adjusted through the Color Matrix and Developing Parameters. Picture Style integrates these into a display that is intuitive and unambiguous for professionals working with photographic data. Selecting the optimal Picture Style is like selecting the best film for the subject or desired photographic expression. By making this selection, you can create digital data fine-tuned for certain characteristics the moment the shutter is released. Picture Style makes it possible to produce images with the same characteristics regardless of the EOS DIGITAL camera used.”

Website: Canon Picture Style Special Site