The Canon PowerShot A2100 IS is a new 12.1 megapixel digital camera with a 6x optical zoom lens. Optical Image Stabilization, a large 3.0 inch LCD screen and new Smart AUTO mode complete the A2100IS’ headline features. The Canon A2100 IS Digital Camera will be available in black in early-April for $249.99 / £259.00 / €309.00.

Canon USA Press Release

From the tentative first-timer to the passionate photographer, the PowerShot A-Series product line provides the ever-present convenience and cost-effectiveness of being power driven by two AA batteries. With bright, bold, new colors, no wonder the A-Series line is a convenient must-have among consumers.

Now the Canon PowerShot A2100 IS Digital Camera design has evolved to be smaller in size and higher in performance, but has maintained the essence of the A-Series persona with a mode dial for more creative control. Features such as 12.1-Megapixel resolution, 6x Optical Zoom lens with Optical Image Stabilization, large 3.0-inch LCD screen and new Smart AUTO enables this camera to be a go-everywhere and shoot anywhere product. The PowerShot A2100 IS Digital Camera is scheduled to be available in early-April for an estimated retail price of $249.99.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of “Top 100 Brands.” At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/RSS.

Canon Europe Press Release

Canon’s new PowerShot A-Series – easier and more intelligent than ever

Amstelveen, The Netherlands, 18 February 2009: Canon today gives everyone the power to take great photos, with the launch of the 12.1 Megapixel PowerShot A2100 IS. For the ultimate in easy picture-taking, this model incorporates Canon’s new Scene Detection Technology – available via an improved Easy mode and new Smart Auto mode - for excellent results without effort.

Featuring an optical zoom lens of 6x, the PowerShot A2100 IS is powered by Canon’s latest DIGIC 4 image processor. This allows it to deliver fast, responsive operation and outstanding, rich, detailed images. Replacing A2000, the PowerShot A2100 IS features a classic black design.

High resolution, high quality lens
Capable of capturing incredible levels of detail by combining a 12.1 Megapixel sensor with a high quality zoom lens - allowing you to enlarge or creatively crop images while retaining outstanding image detail. The PowerShot A2100 IS delivers extra telephoto reach via a 6x optical zoom. Canon’s optical Image Stabilizer technology helps guard photos against the blurring effects of camera shake.

Intelligent and easy to use
Incorporates two fully automatic modes: new Smart Auto mode and an improved Easy mode. These use Canon’s Scene Detection Technology, which analyses the shooting scene in detail – assessing subject brightness, contrast, distance and overall hue – and selecting from a choice of 18 possible modes to ensure optimal results for any scene.

Also featured are Motion Detection and Face Detection Technology, both of which offer improved performance thanks to DIGIC 4 processing.
Motion Detection Technology prevents blur by registering camera or subject movement and adjusting settings to compensate; Face Detection Technology detects up to 35 faces in a frame and automatically adjusts key focus and exposure settings so everyone looks their best. Canon’s i-Contrast allows users to bring out hidden detail – for example, in areas of shadow - by brightening dark areas in an image without blowing out lighter areas.

A wide range of shooting modes are available, including dedicated Indoor and Kids & Pets modes. These take care of all the technical aspects of shooting in a host of common shooting situations. Users can choose to simply point-and-shoot for terrific results.

Designed for convenience
Features high quality movies, capturing 30 frames per second for smooth results. Frame and review images and movies on the large LCDs – the PowerShot A2100 IS features a 3.0” high resolution screen with five levels of brightness adjustment.

“Canon has raised the IQ of the PowerShot A-Series with the introduction of increasingly clever new technologies,” remarked Rainer Fuehres, Head of Canon Consumer Imaging Europe. “The PowerShot A2100 IS is a practical, easy-to-use model designed to give anyone outstanding results.”

  * 12.1 Megapixels
  * Smart Auto and Easy shooting modes with Scene Detection Technology
  * 6x optical zoom with optical Image Stabilizer
  * DIGIC 4 processing delivers fast response times, high-quality images and intelligent technologies
  * Combats blur with IS and Motion Detection Technology
  * People shots made easy with Face Detection AF/AE/FE/WB and Face Select & Track, plus FaceSelf-Timer and Auto Red-Eye Correction
  * i-Contrast improves dynamic range in shooting or playback
  * Available in Black
  * Range of shooting modes
  * 3.0” LCD
  * 30fps VGA movies with sound plus Long Play option
  * Powered by AA batteries for convenience and flexibility

Your Comments