The Canon PowerShot D10 is a new all-around waterproof, freeze proof and shockproof camera. The Canon D10 Digital Camera can withstand depths up to 33-feet deep, is freeze proof from 14 degrees Fahrenheit and shockproof up to 4 feet. 12 megapixels, a 3x zoom lens with Optical Image Stabilization, a 2.5 inch LCD screen and new Smart AUTO mode complete the D10 IS’ headline features. The Canon D10 IS will be available in early-May for $329.99 / £379.00 / €449.00.

Canon USA Press Release

Consumers looking for an all-around waterproof, freeze proof and shockproof camera should look no further. The Canon PowerShot D10 Digital Camera, a first of its kind for Canon, comes equipped with a 12.1-Megapixel resolution and 3x Optically Stabilized Zoom lens, making it an ideal companion for thrill-seekers of all types. This uniquely styled camera is amazing for capturing high-resolution images and off-camera editing. The PowerShot D10 Digital Camera can withstand depths up-to-33-feet deep, is freeze proof from 14 degrees Fahrenheit and shockproof up-to-four feet. To add a little fun and funky style to this great camera, an optional accessory kit is available containing distinctive accessories, such as a customized strap, cool face plates and a carabineer hook (attached to a strap). The PowerShot D10 IS Digital Camera is scheduled to be available in early May for an estimated retail price of $329.99.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of “Top 100 Brands.” At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/RSS.

Canon Europe Press Release

Designed for adventure: Canon’s first digital waterproof camera

Amstelveen, The Netherlands, 18 February 2009: Canon today launches its first waterproof digital compact camera: the 12.1 Megapixel PowerShot D10. Engineered for those with an adventurous, active lifestyle, the PowerShot D10 combines take-anywhere levels of toughness with exceptional image quality. Canon’s DIGIC 4 processor delivers ultra-responsive performance and outstanding, richly detailed images, while a new Smart Auto mode uses Scene Detection technology to deliver effortlessly great shots.

For the ultimate in hands-free, take-anywhere operability, the PowerShot D10 also offers compatibility with an extensive accessories system.

Goes where others can’t
From surfing to snorkelling, skiing to mountaineering, the PowerShot D10 is designed to accompany users on every adventure – it’s waterproof to 10m, can withstand the shock of a drop onto a hard surface from 1.22m, is dustproof and will function at temperatures as low as -10°C.

A range of protective accessories are available to keep the camera safe in challenging environments, including soft case, shoulder, neck and carabiner straps. Thanks to an innovative connection system on the corners of the camera’s body, a secure and convenient set-up can be tailored for different activities. Users can also customise their camera’s appearance with an optional coloured Front Cover Set, and protect it from knocks and scuffs with a soft case.

Exceptional quality
Incredible 12.1 Megapixel resolution is captured by the camera’s sensor, allowing the freedom to crop or enlarge images while retaining outstanding image detail. The 3x zoom lens offers a range of versatile framing options, with Image Stabilizer preventing camera-shake from causing unwanted blur. This is particularly useful when participating in the high-movement activities for which the camera is designed.

Easy to use
To ensure that users stay focused on the action, DIGIC 4 powers a host of intelligent features that make great photos effortless. A new Smart Auto mode uses Scene Detection Technology to analyse the shooting scene in detail – checking subject brightness, contrast, distance and overall hue. The camera then selects the optimum mode from 18 possible choices, ensuring perfect settings for the scene.

Even the most active situations can be photographed blur-free thanks to Canon’s Motion Detection Technology, which detects both camera and subject movement and adjusts settings accordingly. Naturally great people shots are assured by Face Detection Technology, which now also includes new Blink Detection, to avoid the disappointment of mistimed people shots. Canon’s i-Contrast brightens dark areas in an image without blowing out lighter areas.

The PowerShot D10 also features a special 2.5” PureColor LCD II, which has been specially modified for better outdoor performance. Protected by a 2mm protective shield, it offers double the brightness of a normal PureColor LCD II – allowing easy framing or image review in virtually any environment.

From the beach to the ski-slopes, a wide range of shooting modes and Special Scene modes – including dedicated Underwater, Snow and Beach modes - delivers instant fingertip access to the correct settings. FaceSelf-Timer simplifies group shots by waiting until the user enters the frame before shooting.

“The PowerShot D10 is a boundary-breaking camera,” commented Rainer Fuehres, Head of Canon Consumer Imaging Europe. “It brings the hallmarks of the PowerShot range – exceptional imaging and ease of use – to places where many other cameras simply cannot go.”

  * Waterproof (to 10m), shockproof (1.22m), freeze-proof (-10°C), dust-proof digital camera
  * 12.1 Megapixels
  * 3.0x optical zoom with optical Image Stabilizer
  * Smart Auto mode with Scene Detection Technology
  * DIGIC 4 for ultra-fast response, superb image quality and intelligent
  * Exceptionally bright 2.5” PureColor LCD II with 2mm protective shield
  * Combats blur with IS and Motion Detection Technology
  * People shots made easy with Face Detection Technology, Face Select & Track and Blink Detection - plus FaceSelf-Timer and Auto Red-Eye Correction technologies
  * Optional accessory system includes Shoulder & Neck Strap Set and Carabiner Strap plus Front Cover Set
  * Range of shooting modes and Special Scene modes
  * 30fps VGA movies

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