The Canon PowerShot SD780 IS Digital ELPH (also known as the Canon Digital IXUS 100 IS) is a new 12 megapixel ultra-slim, modern digital camera. Optical Image Stabilization, 3x zoom lens, a 2.5 inch LCD screen with optical viewfinder and new Smart AUTO mode complete the SD780 IS’ headline features. The PowerShot SD780 IS also offers Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector. The Canon SD780 IS will be available in black, red, silver or gold in mid-March for $279.99 / £299.00 / €349.00.

Canon USA Press Release

Whether the activity du jour involves dancing ‘til dawn, attending a black-tie gala or a quiet evening for two, Canon’s colorfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colors, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.

The Canon PowerShot SD780 IS Digital ELPH Camera is for the “fashionista” or “fashionisto” who craves the refined design of a Digital ELPH Camera. The ultra-slim, modern look combined with a choice of four colors - black, red, silver or gold - defines a person’s right to choose a color that truly represents them. However, while color and personalization is top-of-mind, so is substance and feature-set. Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of high-resolution image capture and 3x Optical Zoom with Optical Image Stabilization. For on-camera viewing, the camera features a 2.5-inch PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector for viewing video and photos on an HDTV. The PowerShot SD780 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of $279.99.

Key features:
Ultra-slim IXUS design in silver, black, gold or red
12.1 Megapixels
3.0x optical zoom with optical Image Stabilizer
Smart Auto mode with Scene Detection Technology
DIGIC 4 for ultra-fast responsiveness and superb image quality
Combats blur with IS and Motion Detection Technology
People shots made easy with Face Detection Technology, Blink Detection plus Face Self-Timer and Auto Red-Eye Correction
2.5” PureColor LCD II
i-Contrast brightens dark areas without blowing out correctly-exposed areas
HD movies and HDMI connection

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of “Top 100 Brands.” At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/RSS.

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