The Canon PowerShot SD970 IS Digital ELPH (also known as the Canon Digital IXUS 990 IS) is a new 12 megapixel camera offering the “ultimate” in design and feature-set. A 5x zoom lens with Optical Image Stabilization, 3 inch LCD screen, Blink Detection, Active Display and new Smart AUTO mode complete the SD970 IS’ headline features. The PowerShot SD970 IS can shoot 720p HD video and it has an on-camera HDMI connector. Zoom Blur allows you to zoom during exposure, while the Creative Light Effect converts the light from light bulbs and sparks from fireworks into various shapes. The SD970 IS will be available in in mid-April in Classic metallic for $379.99 / £379.00 / €449.00.

Canon USA Press Release

Whether the activity du jour involves dancing ‘til dawn, attending a black-tie gala or a quiet evening for two, Canon’s colorfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colors, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.

The Canon PowerShot SD970 IS Digital ELPH Camera offers consumers the “ultimate” in design and feature-set. The camera comes fully loaded with 12.1-Megapixels for amazing resolution and editing, plus a 5x Optical Zoom lens with Optical Image Stabilization, all with easy viewing on a large 3.0-inch PureColor LCD II screen. Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV. What’s more, the PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts. The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of $379.99.

Key features:
Powerful 5x optical zoom with optical Image Stabilizer
12.1 Megapixel CCD
3.0” PureColor LCD II
HD movies (1280 x 720, 30fps) and HDMI connection
Smart Auto mode with Scene Detection Technology
DIGIC 4 for ultra-fast responsiveness and superb image quality
Combats blur with IS and Motion Detection Technology
People shots made easy with Face Detection Technology and Face Select & Track, plus Blink Detection, Face Self-Timer and Auto Red-Eye Correction
Active Display for interactive playback
i-Contrast brightens dark areas without blowing out correctly-exposed areas
Improved User Interface with Hints & Tips

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of “Top 100 Brands.” At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/RSS.

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