Canon has signed up for its fourth consecutive year as a commercial partner for this year’s Tour of Britain cycle race. Canon will supply high-end print and imaging equipment to the race as well as the official Tour of Britain photographer. “We’ve been involved in The Tour of Britain since it was resurrected in 2004 and our ongoing support is indicative of our desire as a business to showcase our technologies which enable companies and individuals to achieve their goals” commented Andy Vickers, Managing Director, Canon UK and Ireland.

Canon UK Press Release

Canon on route with The Tour of Britain

REIGATE, August 14, 2007 - Following on from the success of the Grand Depart of The Tour de France in London, Canon, a world-leader in imaging and information technology solutions has signed up for its fourth consecutive year as a commercial partner for this year’s Tour of Britain. The announcement makes Canon the longest running commercial supporter of the race.

Canon is supplying a range of high-end print and imaging equipment to the race as well as the official Tour of Britain photographer. The company’s imaging solutions and technical support guarantee that all race results and digital images of the high speed, high drama race are captured, distributed and viewed by race organisers and the general public.

This year, The Tour of Britain, which is Britain’s leading professional cycle race, is seven days in length starting in London on 9th September and finishing in Glasgow on 15th September.  The 2007 race promises to be bigger and better than previous years with the route going from South to North for the first time.

The Tour of Britain’s official photographers will be provided with state of the art digital imaging products which will ensure high performance and cutting edge photography of the riders and event. In addition, the race organisers have been given a Canon digital IXUS 700 camera to capture behind the scenes shots of the race routes.  The Tour of Britain will also utilise Canon’s business products for use in the media centre and other support vehicles as the team travel from London to Glasgow for the seven stages of cycling. 

New to the Tour of Britain this year will be the Canon results team positioned at each of the stage finishes which will ensure that the photo finish and results information is calculated and then distilled for the race officials in a timely fashion, so that the jersey presentations can commence 15 minutes after the riders have crossed the line.

Commenting on the continued relationship with The Tour of Britain, Andy Vickers, Managing Director, Canon UK and Ireland said:
“Canon globally supports high profile sports sponsorships and cycling is a great example of a mass participation, community focussed sport which fits perfectly with our global philosophy of Kyosei - living and working together for the common good. We’ve been involved in The Tour of Britain since it was resurrected in 2004 and our ongoing support is indicative of our desire as a business to showcase our technologies which enable companies and individuals to achieve their goals – an objective which is encapsulated in the company’s “You Can” philosophy.”

Hugh Roberts, CEO of The Tour of Britain added:
“I am delighted that Canon has decided to continue its support for The Tour of Britain, making it our longest standing commercial partner. This relationship enables us to maintain the highest standards in imaging and document reproduction on the race this year. Canon provides a level of service and reliability to the race that money cannot buy and its support is highly valued by all the members of the race organisation.”

For further information about The Tour of Britain please log onto www.tourofbritain.co.uk

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