Canon USA Press Release

CANON U.S.A. UNVEILS NEW CORPORATE SLOGAN FOR THE AMERICAS

New Canon imageANYWARE Slogan Showcases Canon’s Advanced Digital Imaging Solutions for Business and Consumers

NEW YORK—September 14, 2005—Canon U.S.A, Inc., today introduced a new corporate slogan that underscores the company’s commitment to being the leader in total networked, digital imaging solutions for business and consumers. The new Canon corporate slogan is expressed in a simple, yet powerful, tagline—Canon imageANYWARE.

Canon imageANYWARE, which was introduced here at Canon’s technology showcase Canon EXPO 2005 in New York, represents the company’s ability to create a borderless environment of people, devices, images, and information that lets people live and work the way they want, virtually anytime, anywhere.

“The new brand slogan is a completely forward looking point of view that encompasses Canon’s technological innovation and vision throughout the Americas,” said Joe Adachi, president and chief executive officer, Canon U.S.A. “Canon imageANYWARE represents a comprehensive interrelated set of core technological capabilities—unmatched by our competitors—that helps us to maintain our edge.”

For business users, for example, the new slogan will complement Canon’s commitment to delivering integrated customizable digital workflow solutions that revolutionize the way people work and have made Canon number one in the U.S. color and black-and-white copier industry. Canon, with a 29.5 percent share of the color laser copier market in 2004 to claim the number one brand market position, has been the overall market brand leader in the U.S. color laser copier market for the past 18 years running. Also, for the third consecutive year, Canon has captured the number one position in every speed segment of the black-and-white copier market in the U.S. and the 22nd time in the last 23 years that Canon has been the number one overall brand leader in the U.S. black-and-white copier market with 32.5 percent share1.

For consumers and digital photography professionals, Canon imageANYWARE provides them with the ability to confidently and effortlessly capture images—both moving and still—with incredible quality and then share them with friends and family or clients. Canon is the choice among consumers for digital cameras in the U.S.

According to The NPD Group, the Canon brand captured the number one positions in U.S. digital cameras in 2004, with a 20.4 percent share, and in the first half of 2005, with a market share of 23 percent. Canon was also the number one brand in the Digital SLR category, with 61.2 percent market share2.

“We are living in a time in which connectivity is ubiquitous, networking is commonplace, and digital content is becoming richer by the day,” added Adachi. “Canon imageANYWARE uniquely positions Canon to help thrive in this miraculous new digital world.”

Heritage of Superior Optical and Digital Imaging Excellence
For more than 60 years, Canon has pioneered information and imaging technologies—from capture to output—that have revolutionized workstyles and lifestyles. In fact, Canon has consistently ranked in the top three for patents registered in the U.S. since 1995, and in the top five for the past 19 consecutive years. In 2004, Canon ranked number three in total patents registered in the U.S. with 1,805 total3.

Canon has always been dedicated to improving existing technologies and creating technological breakthroughs. This can be seen throughout Canon’s history, from the introduction of its first SLR in 1959 and the original electrophotographic copier in 1968 to today’s digital cameras and camcorders, and digital networked, color MFPs.

Over the past decade, Canon has dedicated itself to bringing the same level of excellence to the digital world that it brought to the analog world. Canon has evolved from selling individual stand-alone products to providing integrated, seamless imaging solutions.

Drawing on its rich heritage in imaging, Canon is poised to enter the next phase of imaging superiority, continuing to improve people’s lives, both at work and at home, as is reflected in its new corporate slogan Canon imageANYWARE. The new Canon imageANYWARE slogan will be used by Canon U.S.A. and its subsidiaries in various countries in North, Central, and South Americas in product marketing communications and advertising beginning September 19.

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune’s Most Admired Companies in America and is rated #35 on the BusinessWeek list of “Top 100 Brands.” Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of $33.3 billion. For more information, visit www.usa.canon.com.

All referenced product names, and other marks, are trademarks of their respective owners.

1 Source: Gartner Dataquest — “Printer Quarterly Statistics — United States — Database,” Camille Iorns, February 2005
2 Source: The NPD Group — based on unit sales and revenue figures compiled from consumer information and point-of-sale data collected from retailers and other distribution channels
3 Source: U.S. Patent and Trademark Office