PMA Show: Phase One Press Release

Phase One Capture One PRO and New iView MediaPro Bundled to Streamline Digital Photographers’ RAW Workflow

Photo Marketers Association (PMA) Convention, Florida, USA (26/02/06) - Phase One, the world leader in digital imaging solutions, and digital asset management pioneer iView Multimedia Ltd.™ (iView) today announce a chance for photographers to take advantage of a software bundling offer that combines two professional-grade tools designed to streamline RAW workflows. The pairing of Capture One PRO and the new version of iView MediaPro empowers photographers to work the way they want to. For a limited time only, iView MediaPro and Capture One PRO will be available for purchase together for $499 – this is $199 off the total price if each application were purchased separately. The offer will run until April 15th, 2006, and will be available as a download from each of the companies’ respective sites: www.iview-multimedia.com and www.phaseone.com. An accompanying RAW workflow guide detailing how the two programs can be used together is also available for download.

Phase One’s Capture One PRO is a professional alternative to the proprietary software that comes with digital cameras. It efficiently handles image adjustments of RAW files — such as white point and color balancing, exposure and contrast compensation, as well as resizing and cropping.

iView MediaPro is a digital asset management application that allows digital photographers and other creative professionals to quickly and easily import, sort, organize and manage very large volumes and types of digital files in the manner that best works for them.

Trine Voss, Capture One VP Sales & Marketing said, “Professional photographers are increasingly realizing the advantages of shooting in RAW camera formats, which include greater flexibility, efficiency, and enhanced image quality. We’re delighted to be working with iView, a leader in the digital asset management space, to provide yet another means of adding value to the professional photographer’s workflow. A similar campaign in April, 2005 generated a lot of positive feedback from photographers.”
Yan Calotychos, founder and CTO of iView Multimedia said, “We don’t work in isolation at iView. In our quest to improve photographer’s workflow, we listen to their needs and look beyond our own software to the other applications and tools they use. Reintroducing this special offer with Phase One delivers value for money and time efficiencies that photographers will realize on a shoot.”

About Phase One
Phase One is the world leader in digital imaging solutions for professional photographers. Its primary products are high-end digital camera backs and the Capture One RAW workflow software. Phase One is based in Copenhagen, Denmark.

For more details, please call either of the contact persons or visit the Phase One website at www.phaseone.com.

Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

About iView Multimedia
iView Multimedia Ltd. is a software development and publishing company based in London, UK. Its flagship product, iView MediaPro, is the leading digital asset management solution for digital photographers who need to streamline their processes, shorten time to market, and eliminate costs from the production cycle. iView MediaPro locates, captures, organizes, annotates, searches, retrieves and presents digital content, quickly and easily. The software integrates seamlessly into the digital photographer’s established workflow.

Since its first product release in 1996, iView has attracted a reputation for market-leading innovations in the digital media management market. It continues to enhance this reputation, and its products are widely recognized as best of breed. More information is available at http://www.iview-multimedia.com.