Casio UK Press Release 20/09/04

17th September 2004 - 23rd March 2005, National Portrait Gallery

Exhibition of 21 of Britain’s most influential designers, photographed by Steve Speller.

CASIO today announced its support of A Blueprint For Life, a portrait exhibition of 21 of Britain’s most influential designers, photographed by Steve Speller.

CASIO chose to sponsor the exhibition, which is a collaboration between Blueprint magazine and the National Portrait Gallery, because the exhibition’s theme perfectly reflects CASIO’s commitment to innovation and its history as leaders in innovation and cutting edge design.

A Blueprint For Life, displays the photographs of the designers but also looks at the roles and significance of these designers as individuals. The decision on which designers were included was purely based on products and buildings that have changed the way people look at design, going against the current trend for celebrity design. Some of the people photographed are well known but others are not.

Roger Ayers, Head of Strategic Planning, CASIO said: “A Blueprint for Life is a celebration of the quality of designers Britain has produced. CASIO has always been at the forefront of innovation and has created designs that have become iconic. Being associated with an exhibition like this demonstrates CASIO?s commitment to the very best in design.”