Casio has released the 14-megapixel EX-Z550 digital compact camera featuring a wide-angle 26mm 4X optical zoom lens. The Casion EX-Z550 also comes with CCD-shift image stabilisation and HD movie functions. Also on board are Casio’s unique Dynamic Photo, Art Shot and Premium Auto functions. The Casio Exilim EX-Z550 will retail with an RRP of £149.

Casio Press Release

CASIO RELEASES THE EXILIM EX-Z550

~ FEATURING CASIO’S ADVANCED DYNAMIC PHOTO FUNCTION ~

6 January 2010 - Casio Computer Co., Ltd announced today the release of the compact EX-Z550, equipped with state-of-the-art fully-automatic features including Casio’s unique Dynamic Photo function.

The EX-Z550 features a wide-angle 26mm 4X optical zoom lens and a clear 2.7-inch LCD screen. The 14.1 effective megapixel camera also comes with CCD-shift image stabilisation and HD Movie functions.

EXILIM Engine 5.0
The new Engine 5.0 increases image processing speed by 30%, and produces beautiful images through advanced colour reproduction and rich tonal gradation by removing noise from photos in the high sensitivity mode.

Dynamic Photo
Casio’s Advanced Dynamic Photo function creates “moving photos” by allowing the user to cut moving subjects from the background of images taken with the continuous shooting function, and combine them with a different still image. The user can also cut-out moving images and paste them onto other moving images. This function not only increases the “fun of creating images,” but also increases the “fun of sharing images” by making it easy to upload images to YouTube™ using the pre-loaded software or post them to a blog.

Premium Auto
Premium Auto is a state-of-the-art fully-automatic function that analyses the scene being photographed - including distinguishing night scenes, back lighting, a blue sky, green trees, or a sunset. It can also sense whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimises settings for exposure, ISO sensitivity, point of focus, photo blur correction, tonal range and color balance, and level of noise reduction.

Art Shot function
The Art Shot function makes use of the image processing technology in the EXILIM Engine 5.0 to create photos of scenery or human subjects that have the feel of a painting. The view in the LCD screen of the subject in front of the user can be switched between an oil painting, a crayon drawing, or a watercolour painting, allowing the user to select the preferred art style in which to photograph the scene.

The EX-Z550 will retail with an RRP of £149* and can be purchased from all good camera stockists and www.casioonline.co.uk.

* As of 1 January 2010

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