DIWA Press Release 05/02/04

Casio’s compact QV-R40 digital camera nets DIWA Silver award

09:00 CET, 4th February, 2004: A DIWA Silver medal has been awarded to Casio Computer Co., Ltd (Consumer Products division) in recognition of the fine results achieved by the Casio QV-R40 digital camera when tested independently by several DIWA testers throughout Europe.

The Casio QV-R40 is a very compact, fast-operating four megapixel digital camera that is affordable and easy to use. A number of different samples of this Casio model were tested independently by DIWA member testers and the combined scores for the QV-R40 achieved the necessary score to earn a DIWA Silver medal in the category of Amateur Compact Digital Camera.

Kai Thon, DIWA’s test manager, observed: “With the Casio QV-R40, a new standard is set for user-friendly compact digital cameras. The introduction of two large buttons for instant RECORD and PLAY modes is a small, yet highly appreciated innovation that simplifies digital photography for amateurs. The camera also performs very well, with 4MP resolution, 3x quality optical zoom and a large array of smart features. The Casio QV-R40 is a rare combination of high performance at a most affordable price.”

About DIWA
A growing independent, authoritative, industry organisation
The Digital Imaging Websites Association (DIWA) is a growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals.

Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an, isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards.

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At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

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