Whilst companies like Canon and Nikon turn their attention to selling more high-end digital SLRs, Casio are focusing on providing quality cameras that provide innovative features like digital video, in a report over on Macworld.

”“We are not trying to invade the Digital SLR space and we are not trying to be the lowest price out there with the highest number of megapixels. We are trying to go after the consumer value—value not defined as lowest price, but benefits we bring that are real benefits given the price.

“We are excited about digital video—this so-called convergence product, said Clough. “We think we can do it in a way that doesn’t just replicate what’s being done but brings new dimensions of usage to the consumer.”

Website: Macworld - Casio president talks digital camera strategy