Hasselblad’s Chief Executive Officer, Christian Poulsen, has left the company. According to Amateur Photographer, Poulsen will remain as the Swedish firm’s Strategic Technology Adviser, but as CEO, he is replaced by Chairman Larry Hansen. Poulsen had founded Imacon in the mid-1990s, and has been leading Hasselblad since the merger of the two companies in 2004. At around that time, Poulsen was quoted as saying, “They finally realized there was no future. It was impossible to keep Hasselblad alive without digital.” Since then Hasselblad has introduced the H1D, H2D, H3D, H3D II and H4D system cameras, among other products aimed at digital photographers.

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