Seim Effect has released Color Fantasies 2, a colour toolkit for Lightroom. Rebuilt from the ground up, Seim Effects 2 offers new and remastered tools for superior control, better workflow and better mixing of effects. “It’s like Colour Alchemy for Lightroom - Built on years of development and refinement, Colour Fantasies 2 is designed to help photographers create incredible colour” said Gavin Seim, photographer, educator and owner of Seim Effects. “Colour Fantasies 2 is all about taking the subtleties of color hues and tones and giving photographers of all genres the tools they need to quickly customize their vision and make their images sing.” Color Fantasies 2 is available now for use with Lightroom on both Mac and Windows systems. The regular download price is $49, but if those purchasing a licence by 10 January 2013 are entitled to a $10 discount.

Press Release

Seim Effects Announces the Release of Color Fantasies 2

A system of over 100 presets for refining color images now available for use with Adobe Lightroom

Soap Lake, WA (January 3, 2013) - http://seimeffects.com/ announces today the release of powerful new color tools from Seim Effects and award-winning photographer Gavin Seim - Color Fantasies 2.

Color Fantasies 2 has been rebuilt from the ground up for stunning color nuances and control, better workflow and better mixing of effects. Every tool is either new or remastered and the result is a color toolkit that every photographer can utilize. Color Fantasies 2 allows photographers to leverage the subtleties of color in their own way, mixing, matching, and adjusting on their own terms.

“It’s like Color Alchemy for Lightroom - Built on years of development and refinement, Color Fantasies 2 is designed to help photographers create incredible color” said Gavin Seim, photographer, educator and owner of Seim Effects. “Color Fantasies 2 is all about taking the subtleties of color hues and tones and giving photographers of all genres the tools they need to quickly customize their vision and make their images sing.”

Features include:

· Five categories of powerful color tools from classic color to cinema inspired tones
· Mild to Bold - Color Fantasies 2 was designed for versatility in all photo genres.
· Effects that work independent of white balance and exposure for maximum control
· Designed to allow for better mix and blend of effects for endless combinations.
· Free updates and effect refinements
· Organized for workflow and creativity
· SEIM service and support

Color Fantasies 2 is available now for use with Lightroom on both Mac and Windows systems. A trailer video is available on the product page, as well as virtual demo allowing users to try out the the effects of Color Fantasies 2. And until January 10, 2013, the download price is just $39 (a $10 discount). For more information please visit: http://seimeffects.com/color.

About Seim Effects

Gavin Seim, owner and lead developer of Seim Effects, is an internationally recognized photographer and educator known for his experience with time tested techniques, creative workflow and the digital darkroom. Gavin has a passion for creating powerful software tools and educating photographers of all skill levels to be more efficient, creative and profitable. Seim Effects software tools for Lightroom include the new Color Fantasies 2, Silver Shadows 2, and Power Workflow 3. Photoshop tools include Hollywood Effects 2, Creative Essentials, and Naked Elements. Also available is LightFlow, a powerful Aperture Presets collection and EXposed, the workshop about understanding better and photographing light.

For more information on Seim Effects Tools and Education visit: http://seimeffects.com

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