Polish digital camera market expected to reach 800,000 units - Digital Camera market saw a 182% growth rate during 2004

Birmingham UK, 3rd October 2005 - Colour Confidence, the leading independent colour management specialists, have today announced the expansion of their webstore to cater for the Polish market. Colour Confidence’s online shop (www.colourconfidence.com) is the first port of call for anyone across Europe who demands colour accuracy, and the expansion into Poland comes at a time when the digital camera market is growing at a blistering pace. The entire Colour Confidence product range, featuring solutions from all the major manufacturers including ColorVision, GretagMacbeth and X-Rite will be available in Poland.

Colour Confidence has presence across Europe, in Germany, France, Spain and the Benelux, and has established a track record of delivering cost-effective colour management solutions to their colour aware customers. The webstore provides consumers, prosumers and professional photographers with a convenient way to purchase affordable and effective colour management tools.

Many countries in Eastern Europe have moved into the European Union and this has signalled a widespread increase in trade between the existing nations in the EU and the new joiners. Poland is one of the countries at the forefront of these changes and as the growth in digital camera market represents, Poland’s economy is growing and will continue to do so. Colour Confidence have led the way in expanding the colour management market as a whole, and are keen to spread the gospel of colour management into countries across Europe and Eastern Europe. Poland’s growing economy and digital camera market provide Colour Confidence with the opportunity to continue to do this.

Visitors to the webstore can now navigate easily through the site in Polish. The ability to use the local language will aid the shopping experience by helping visitors to quickly familiarise themselves with the site, find the information they need and select the right product for their needs.

“The Polish market provides us with opportunities and challenges in equal measure. There is clearly a demand for effective colour management and we are delighted to be able to bring our experience and expertise to Polish customers. The challenges will come as we look to educate the new generation of digital camera users in Poland about the benefits of colour management. Colour Confidence offers customers the most convenient way to access the widest range of colour management solutions available and we are confident that we can deliver this same business proposition into Poland.” Said Geoffrey Clements, Managing Director, Colour Confidence.

About Colour Confidence
Colour Confidence is the dedicated colour management division of TypeMaker Ltd which has been offering colour management solutions since 1995. From its inception, Colour Confidence has been at the forefront of the colour management market, offering education, product solutions and expert consultancy services to a diverse cross-section of users including digital photographers, labs, graphic designers, printers and publishers, and IT departments of multi-national enterprises.

In addition to its expanding reseller network, Colour Confidence’s own online store offers the widest range of colour management solutions anywhere on the Internet or high street. As well as Colour Confidence’s own innovative product range, solutions from ColorVision, EFI, EIZO, FixerLabs, GretagMacbeth, Just Normlicht, Kodak, Monaco, Pantone, PictoColor, Praxisoft and X-Rite are all available from www.colourconfidence.com