The Colour Confidence Total Balance is an almost indestructible white and grey balance chart that’s ideal for outdoor use. The grey and white on either side of the Total Balance are both spectrally neutral in all types of lighting conditions. The Colour Confidence Total Balance is suitable for both film and digital photography, and available for £16.95 / €25.00.

Colour Confidence Press Release

Colour Confidence Total Balance Delivers Colour Accurate Capture — Anywhere

Collapsible, cleanable and durable grey balance chart — ideal for colour neutral capture in all lighting conditions

Birmingham, UK, 29th January 2007 - Colour Confidence, the leading independent colour management specialist, has today announced the launch of the new Colour Confidence Total Balance, an almost indestructible white and grey balance chart ideal for outdoor use. This new product is a further addition to the expanding Colour Confidence product range, which includes the Studio XR, Colour Management Check-Up Kit and Print Profiler. All these products are available online at www.colourconfidence.com and via a growing network of selected resellers.

Under different lighting conditions the perceived colour of white can often change; as such, establishing a custom white balance at the start of each new photo session is important in ensuring accurate image capture. The grey and white on either side of the Colour Confidence Total Balance are both spectrally neutral in all types of lighting conditions, giving the photographer confidence that the camera’s raw image is as close to real life as possible.

Colour Confidence Total Balance comes collapsed in a small pouch for portability. Its firm frame and strong build quality mean it will not get damaged like an ordinary grey card, and due to the highly durable surface it can be cleaned for repeated use. Once finished with, the Total Balance can be collapsed and returned to its pouch, keeping it safe whilst in transit. Suitable for both film and digital photography, and available at just £16.95/€25.00 (ex. VAT) direct from Colour Confidence and selected resellers, it is an excellent addition to any photographer’s tool set.

“Throughout 2007 we plan to increase our range of solutions, adding significant value and choice to the colour management market. These products will vary from accessories such as the Total Balance to all-in-one solutions for the professional. Whatever the consumer’s need, Colour Confidence will be able to fulfil it, either from our own product range or a leading manufacturer’s.” — Geoffrey Clements, Managing Director, Colour Confidence.

Focus On Imaging
Colour Confidence will be exhibiting on Stand C22, Hall 9 at Focus on Imaging, 25th — 28th February at the NEC Birmingham.

Partner Programmes
We are currently expanding our reseller network — for details of Colour Confidence’s selection of Partner Programmes including the ColorStore, Confident Reseller and Affiliate schemes please visit www.colourconfidence.com/partners

About Colour Confidence
Colour Confidence is the dedicated colour management division of TypeMaker Ltd which has been offering colour management solutions since 1995. From its inception, Colour Confidence has been at the forefront of the colour management market, offering education, product solutions and expert consultancy services to a diverse cross-section of users including digital photographers, labs, graphic designers, printers and publishers, and IT departments of multi-national enterprises.

In addition to its expanding reseller network, Colour Confidence’s own online store offers the widest range of colour management solutions anywhere on the Internet or high street. As well as Colour Confidence’s own innovative product range, solutions from ColorVision, EFI, EIZO, Iridius, Just Normlicht, Kodak, LaCie, Monaco, NEC, Pantone and X-Rite are all available from www.colourconfidence.com

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