To celebrate the production of a million packs of film in less than a single calendar year, Impossible is offering three people the chance to win a set of three original Polaroid cameras and the entire family of Impossible film. To win one of the three prize sets, you have to find a golden darkslide hidden in the cassette of an Impossible 600-type instant film. You must then email to Impossible an image of the dark slide, showing the verification number, along with your full name and address, and the correct answers to two questions: 1) In what year did Impossible buy the last factory in the world making Polaroid instant film? 2) In which country is this factory located? The competition closes at 11:59pm on 30th December.

Impossible Press Release

A Golden Ticket With A Difference: A Competition to Celebrate Impossible’s One-Millionth Pack of Film

Impossible is giving the chance for three people to win a set of three original Polaroid cameras and the entire family of Impossible film to celebrate the production of a million packs of film – 8,000,000 individual frames! – in less than a single calendar year. This is an important ‘first' for the company, which is still very much a ‘start-up’. In three of the packs of film from the same run that resulted in the millionth pack, Impossible has replaced the normal darkslide with a special golden one, stamped with a unique verification number.

To win one of the three prize sets, you have to find a golden darkslide in the cassette of an Impossible 600-type instant film. You must then email to Impossible an image of the dark slide, showing the verification number, along with your full name and address, and the correct answers to the following questions:

1 In what year did Impossible buy the last factory in the world making Polaroid instant film?
2 In which country is this factory located?

The competition closes at 23:59 December 30, 2014,

“The production of a millionth packs of film in a single calendar year is a direct result of the growing popularity of instant analog photography with a digital generation – and the explosion in demand for Impossible products,” says Creed O’Hanlon, Impossible’s Chief Executive.

Impossible spent two years re-engineering the complex instant film formula after Polaroid announced it was ceasing production in 2008. Having re-started the manufacture of instant film at Enschede in 2010, Impossible produced around 650,000 instant films each year in 2012 and 2013.

As Impossible’s Chief Technology Officer, Stephen Herchen notes,"In addition to ongoing investment in film chemistry improvements for both our B&W and color films, significant investment has also been made to improve our film manufacturing processes and increase our production capacity, enabling us to triple our film output.”

He adds: “The stage is set for significant film quality improvements and still higher production volume in 2015.”

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