Concord Camera Corp. Press Release

CONCORD CAMERA ANNOUNCES BLISTER PACK & HOLIDAY BLOW-OUT PRICES FOR 3-6 MEGAPIXEL DIGITAL CAMERAS

Packaging Increases Impulse Buying at Retail Stores
Concord First to Market with 6 Megapixel for $229

Las Vegas, NV, January 4, 2005 - Concord Camera Corp. (“Concord”) (Nasdaq:LENSE), a leader in award-winning, high-quality, easy-to-use, popularly priced digital cameras, announced today at CES new easy-to-reach consumer-friendly clamshell blister pack packaging and lower post holiday blow-out pricing for their award-winning lineup of 3, 4, 5, and 6 Megapixel digital cameras.  The convenient newly designed Concord clamshell-shaped packaging now makes it easier for consumers to purchase higher end cameras at more affordable prices—without waiting for sales staff.  In addition, retailers can increase sales and impulse buying by stocking cameras up front where consumers can easily buy, instead of hiding the cameras behind hard-to-reach display cases.

Concord also announced today new blowout pricing for their most popular 3, 4, 5, and 6 Megapixels digital cameras—with prices as low as $99 for the 3346z 3 Megapixel digital camera to $229 for the 6340z 6 megapixel digital camera.

Concord 3346z
The Concord 3346z is perfect for the first-time buyer. The camera features a 3.1 Megapixel CMOS sensor, 3X optical/4X digital zoom (for total 12x zoom), 6MB internal memory, and SD card slot for unlimited photo-taking possibilities.  The 7 pre-set scene modes make quality picture-taking easy no matter the situation, and the AF assist lamp locks in the focus even in the darkest conditions.  With additional cool features, such as continuous shooting and AVI video mode, the consumer has everything needed to get started in digital photography.  The 3346z is post-holiday specially priced at of $99.

Concord 4340z
The Concord 4340z is easy to use, fun and reliable. With its 4.2 Megapixel CCD sensor, the camera takes high resolution images enabling print quality up to 11” x 14”.  Users can choose to take larger sized images through the in-camera interpolation.  The 4340z offers a total of 12x zoom (3X optical/4X digital zoom) to bring distant scenes closer, while its powerful macro mode enables close-up shots up to 10 cm/3.9”. The 4340z’s video mode provides video capture at QVGA resolution up to 24 fps, with sound playback on a PC.  The camera offers a selectable long shutter mode up to 8 seconds for users who want to take beautiful night shots and artful pictures of moving lights and includes a self-portrait mirror in its design to provide worry-free picture taking for self/group portraits with the user in the frame. The Concord 4340z will be post-holiday specially priced at $129.99.

Concord 5340z
Housed in a stylish metal accented body and equipped with a 5.1 Megapixel CCD sensor and precision 3x optical zoom, the Concord 5340z produces high-resolution pictures with sharp details and superb printing quality. The camera’s powerful macro mode enables close-up shots as close as 10cm/3.9”.  Its large 2-inch TFT color LCD makes framing and sharing photos easier and more fun than ever.  The 5340z also takes high quality MPEG-4 movies with sound at QVGA resolution up to 30 fps.  The camera offers 16 MB of internal memory and a SD card slot for unlimited photo-taking and will be post-holiday specially priced at $199.99.

Concord 6340z
The first to market with a 6 Megapixel digital camera for only $229, Concord’s 6340z is a high-performance digital camera featuring all-metal housing, 3X optical zoom/4X digital zoom (for total 12x zoom), MPEG-4 high-quality movies with sound, manual and automatic controls, 16MB internal memory, and a SD card slot.  Compact in size and rich in features, the 6340z produces high resolution images of 2848 x 2136 pixels, a Macro mode that takes close-up shots as close as 5cm/1.9”, and a video mode that takes continuous TV quality MPEG-4 movie with sound up to 15 fps.  Special post-holiday pricing of the 6340z is only $229.00. 

“With the introduction of the 6340z, Concord Camera is once again first to market with an affordably priced, 6 Megapixel point & shoot digital camera,” said Michelle Beauchamp, Director of Marketing Communications. “The Concord 6340z offers a unique combination of manual and automatic options for both the advanced and beginner photographers, including auto focus, continuous shooting at 5 frames per shot, dual mode self-timer, and more.  Everyone, from first-time digital camera users to pros, will love the Concord 6340z.”

For more information, see the Concord web site at: www.concord-camera.com.

About Concord Camera Corp.
Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the People’s Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forwardlooking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company’s business and prospects, including the risks discussed under “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward- looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward- looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.