Concord Camera Corp. Press Release 12/02/04

Concord Camera Corp. Announces New Low-Priced 4 & 3 Megapixel Digital Cameras with Zoom

LAS VEGAS—(Business Wire)—Feb. 12, 2004 Concord Eye-Q 4363z and Concord Eye-Q 3343z Digital Cameras Offer Optical Zoom & Automatic Features at an Affordable Price
Concord Camera Corp. (“Concord”) (Nasdaq:LENS), an award-winning leader in high-quality low-priced digital cameras, today announced at the Photo Marketing Association (PMA) two new stylish additions to their line of digital cameras, the Concord Eye-Q 4363z and Concord Eye-Q 3343z digital cameras with 3x optical zoom. With suggested retail prices of $249.99 and $199.99 respectively, the Concord Eye-Q 4363z and Concord Eye-Q 3343z are high-quality 4 and 3 Megapixel, CCD cameras at exceptional prices.

Targeted at cost-conscious consumers who want high quality, high resolution digital cameras, the Concord Eye-Q 4363z and Concord Eye-Q 3343z offer an assist light feature which beams a red light to lock in the focus if the ambient light is too dim—a problem often experienced by digital camera users. The cameras’ advanced optics are composed of an all glass 7.23 - 21.7mm, f 2.8 -f 4.7, 6 element lens, with auto focus from .6m to infinity and macro focusing from 10 cm. With a 3x optical zoom, 7 preset scenes for optimal exposure control, 16MB of internal storage, SD card slot, and AVI video with sound at 30 fps, these cameras are the ultimate choice for consumers.

First time digital photographers will find taking great shots simple with the built-in automatic features, while more advanced users will find that the user-friendly interface allows easy and intuitive access to more sophisticated photographic features, such as user selectable ISO settings, exposure and white balance controls.

Capturing AVI video at 30 frames per second in QVGA mode, the Concord Eye-Q 4363z and Concord Eye-Q 3343z beat out the competition that offer just 15-16 frames per second. At 30 frames per second, mini-movies look more real and exciting with video length limited only by the capacity of the user’s SD card. After shooting video, movies can be played on the TV for the whole family to see with the included video out cable.

“Last year, 3 and 4 Megapixel digital cameras were the sweet spots for digital camera sales,” said Mr. Urs W. Stampfli, Senior Vice President and Director of Global Sales & Marketing, Concord Camera Corp. “The Concord Eye-Q 4363z and Concord Eye-Q 3343z cameras offer consumers an exceptional alternative to other digital cameras in the market. The cameras’ comprehensive feature set gives users flexibility, greater ease of use, and quality results at an affordable price. Consumers will look more and more to Concord Camera for their digital camera needs.”

The Concord Eye-Q 4363z and Concord Eye-Q 3343z are expected to be available in the second quarter of 2004 at suggested retail prices of $249.99 and $199.99 respectively through Concord retailers and are compatible with Windows 98, 98SE, 2000, ME, XP and Mac OS 9.0 and higher. The cameras come with a multilingual user’s guide and quick start guide, AA batteries, USB cable, video out cable, wrist strap, pouch, CD with drivers and Arcsoft PhotoImpression 2000, Arcsoft Photo Transfer, Microsoft Direct X 9.0 and Adobe Acrobat 5.1 Reader. For more information, see the Concord Camera Corp. web site: http://www.concord-camera.com.