Concord Camera Press Release 27/09/04

CONCORD CAMERA CORP. ANNOUNCES THE POLAROID 345AF FILM CAMERA WITH MORE FEATURES FOR THE MONEY

Priced at only $17.99, the compact & stylish Polaroid 345AF includes many features normally found in more expensive cameras providing consumers an affordable solution to achieve great pictures

Cologne, Germany, September 27, 2004 - Concord Camera Corp. (“Concord”)  (Nasdaq:LENS), a leading provider of popular image capture solutions, today announced at Photokina the Polaroid 345AF, a new auto focus, fully-automatic, 35mm camera.  The Polaroid 345AF is compact, fitting easily into a pocket, purse or tote bag, providing “on?the-go” convenience while delivering sharp worry-free pictures.

The Polaroid 345AF’s auto focus feature and 3 element lens together are an optimal combination allowing even a novice to simply achieve great pictures.  The ideal camera for kids and vacation use, the Polaroid 345AF features a motorized film advance and rewind, making picture taking easy.  With its auto flash setting users never have to worry about forgetting to turn on the flash, ensuring that pictures will always turn out bright and vibrant.  The Polaroid 345AF also has an easy to use flash on and flash off setting, making it more flexible to adapt to changes in lighting conditions. 

The Polaroid 345AF also is equipped with an efficient auto power off feature to help conserve battery life, and a red eye reduction feature to achieve great red eye free pictures.

The Polaroid 345AF 35mm auto focus camera is expected to be available in the first quarter of calendar year 2005 at a suggested retail price of $17.99.  For more information see the Concord Camera Corp. web site: www.concord-camera.com.