Concord Camera Corp. Press Release 06/01/04

Concord Camera Corp. Introduces Low Priced Power Zoom Film Camera; Concord Camera’s Polaroid PZ1710 Offers 35-57mm Zoom Range for $19.99

[Business Wire] Business Wire via NewsEdge Corporation : HOLLYWOOD, Fla.—(BUSINESS WIRE)—Jan. 5, 2004—Concord Camera Corp. (“Concord”) (Nasdaq:LENS), a leader in high-quality low-priced digital, 35mm, and single-use cameras, announced today the Polaroid PZ1710 35mm zoom camera. This new power zoom camera combines a stylish silver metallic design, one-touch wide-angle & telephoto 35-57mm zoom, auto and fill-in flash, motorized film load/advance/rewind and red-eye reduction - at an affordable suggested retail price of only $19.99.

The Polaroid PZ1710’s 35-57mm zoom provides consumers with the flexibility to capture special moments whenever and wherever they occur. Easy-to-reach buttons for wide-angle and telephoto make quick zoom selections possible when photos need to be framed quickly. The multiple flash modes for auto and fill-in flash enable the user to take pictures in any lighting condition with excellent photo results. The auto-flash works in low light conditions allowing for worry-free picture taking. With fill-in flash, photos come out perfectly lit, even if the subject is backlit with bright sunshine or if there are strong shadows obscuring details on the main subject.

Available immediately at $19.99 SRP, the Polaroid PZ1710 may be purchased at Wal-Mart and other retail locations. See www.concord-camera.com for more information.

To reduce the red-eye effect which often happens when shooting portraits or at a night-time event, the camera is equipped with an automatic red-eye reduction device, which lights up and shines in the subject’s eyes to contract the pupils and create more beautiful red-eye free photos. The camera is also completely motorized to automatically load, rewind and advance the film to take the worry out of loading film.

“Concord Camera is always looking for ways to make cameras more accessible to consumers,” said Mr. Urs W. Stampfli, Senior Vice President and Director of Global Sales & Marketing, Concord Camera Corp. “The Polaroid PZ1710 is a major advance in this effort, with a full set of features - now at a convenient low price.”

About Concord Camera Corp.
Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm cameras. Concord markets its cameras under the trademarks POLAROID and CONCORD EYE-Q. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People’s Republic of China.

CONCORD and CONCORD EYE-Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The Polaroid PZ1710 is distributed, manufactured and/or sold by Concord Camera Corp. Polaroid, the Polaroid logo trademarks and the Polaroid trade dress are owned by Polaroid Corporation and are used in connection with the PZ1710 under license from Polaroid. Polaroid does not manufacture this product or provide product warranty or support.