The first ‘Create by Jason Wu’ digital camera intended for the UK market has been unveiled at the Graduate Fashion Week in London. The ‘Create by Jason Wu’ line was first announced in the U.S.A. earlier this year, resulting from the unique collaboration between General Imaging and Jason Wu, the 27-year-old designer who has claimed the international fashion spotlight, dressing celebrities like Drew Barrymore, Diane Kruger and Natalie Portman. The first UK model has a stunning leather body with luxurious matching case, elegant wrist strap and neck strap. The camera also boasts an internal memory capable of storing over 1,000 images, and a retractable USB plug for easy connection to a laptop or PC. Available this month, pricing to be determined.

GE Press Release

‘Create by Jason Wu’ causes fashion stir in the UK

The UK’s first fashion camera launches at Graduate Fashion Week 2010

A hotly anticipated fashion camera – designed by Jason Wu – launches in the UK today at Graduate Fashion Week.

‘Create by Jason Wu’ brings style and luxury to the world of compact cameras. The acclaimed designer has extended his creativity to produce a new model for GE digital cameras which merges fashion with photography and is the perfect accessory for every season.

The camera brings together simplicity, high fashion and advanced technology to give a lifestyle accessory that delivers high quality photos at the touch of a button. This ground-breaking model has intelligent in-built features and functions so the user simply points and shoots to create the perfect image, with the camera working out the correct settings; one touch operation at it’s best!

The ‘Create by Jason Wu’ camera has a stunning leather body with luxurious matching case, elegant wrist strap and neck strap. The sophisticated Jason Wu branding is presented in a powerful yet understated manner throughout.

The camera also boasts an internal memory capable of storing over 1,000 images, which means photos do not need to be deleted once downloaded; they can stay on the camera and, using the easy menu system, recalled quickly for showing to friends. The ‘Create by Jason Wu’ camera plugs straight into a laptop or PC with a retractable USB and has its own software so photos are downloaded instantly and automatically with no fuss – whilst the camera recharges all by itself!

Set to shake up the UK camera market this summer, the ‘Create by Jason Wu’ camera will be available from all good camera retailers from June.

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