The new Creative Live! Cam Optia AF webcam offers auto focus technology, a true 2.0 megapixel sensor, precision glass lens and dual microphones. The CMOS sensor allows video content to be captured in very high resolutions up to 1600x1200, whilst Smart Face Tracking keeps the speaker in the centre of the video. The Live! Cam Optia AF will be available in early April for around £80.

Creative Press Release

CREATIVE ANNOUNCES THE LIVE! CAM OPTIA AF, THE MOST ADVANCED WEBCAM ON THE MARKET

Creative (NASDAQ: CREAF) a worldwide leader in digital entertainment products, announces the new Live! Cam Optia AF, the world’s first webcam to offer auto focus technology and a true 2.0 megapixel CMOS sensor. Finished in glossy black, with a new multi-element precision glass lens, it sets a new reference standard for webcam video quality.

Auto focus technology ensures that the speaker’s image is always clear. Complemented by the high-quality, multi-element glass lens it ensures a more natural experience during online chatting, while the high-resolution CMOS sensor allows video content to be captured in very high resolutions up to 1600x1200. This premium camera also features Creative’s unique dual microphone system and Live! Audio technology, which ensure top-quality speech without annoying background noise.

“The Live! Cam Optia AF is a unique contribution to better person-to-person communications,” explains Eoin Leyden, European Product Group Manager with Creative. “With its ultimate imaging quality and our truly innovative audio technologies, it enables people to chat and share information more naturally than ever before, while its simple, driver-free installation makes it easy for any user to enjoy its benefits within minutes of opening the box.”

Live! Cam Optia AF at a glance
·      True 2.0 megapixel (1600x1200) CMOS sensor with auto focus.
·      Precision multi-element glass lens ensures best ever image quality.
·      Dual microphones and Live! Audio technology ensures optimum speech quality without background noise.
·      Live! View technology provides optimised light exposure, colour balance, and frame rates.
·      Smart Face Tracking keeps the speaker in the centre of the video.
·      USB Video Class (UVC) compliant for plug ’n’ play installation on PCs and notebooks without driver installation.
·      Certified, high-speed USB 2.0 connectivity for video at 30 frames per second in VGA resolution.
·      Camera swivels horizontally up to 270° with forward/backward tilt for optimum viewing angle. If rotated backwards, it automatically ‘flips’ the image to the correct orientation.
·      Comprehensive software bundle for video and voice effects, video calls and mail, remote monitoring, image adjustments and image archiving.

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like the award-winning Zen MP3 Players. The company’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment – anytime, anywhere.

Founded in 1981, Creative Technology’s corporate headquarters are in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre (EOTC) facility are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia,  Spain, Sweden and the UK. The European operation currently employs around 350 people.

For further information, visit europe.creative.com

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