Creative Press Release

New WebCams for desktop and notebooks feature advanced technologies including ultra-wide-angle lenses and fast USB 2.0 connectivity. Ideal for broadband users.

London; Wednesday 27th April 2005: Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announces two WebCam products that top the company’s current WebCam product range – the Creative WebCam Live! Ultra for desktop users and the Creative WebCam Live! Ultra for Notebooks. They both combine the most advanced technology in hardware with comprehensive software suites to deliver outstanding image quality, flexibility and functionality.  Both products are available now.  The Creative WebCam Live! Ultra has a suggested retail price of £79.99, and the Creative WebCam Live! Ultra for Notebooks is available for £69.99.

“These two products address the needs of the most demanding of users,” comments Eoin Leyden, European Business Manager with Creative. “They deliver the high-end image quality and functionality customers demand for the broadband era.”

Outstanding imaging.
Both cameras leverage the bright, clean and detailed imaging of high-quality CCD sensors, complemented by ultra-wide-angle lenses which offer a 50 percent wider field of view to capture more content per frame. They support video resolutions up to VGA (640x480) and stills up to 1.3 megapixels with interpolation, with fast USB 2.0 connectivity enabling smooth video to be saved to the hard disk at up to 30fps. Digital zoom (4x) adds further flexibility to image composition.

Intelligent functionality.
To support high-end video-based communications, the WebCams include Multi-Person Smart Face Tracking software, which recognises and tracks users automatically. Together with a bundled Creative headset with microphone, this ensures an ‘out of the box’ solution for video-based applications and instant messaging over broadband. A rich suite of software includes utilities for video and photo editing, multimedia, email, WebCam-based communications, remote monitoring, motion detection, time lapse and other security modes.

Practical design.
The WebCam Live! Ultra for Notebooks attaches securely to notebook displays via the Power Grip feature. The WebCam Live! Ultra incorporates Creative’s innovative three-way base, which enables it to be placed on a desktop or attached to CRT and LCD monitors

“For users who demand excellence in imaging, with an advanced approach to design and performance, these new WebCams are the perfect solution,” adds Eoin.