Creative UK Press Release

CREATIVE ZEN VISION:M WINS “BEST OF CES” AWARD IN MP3 AND PORTABLE VIDEO CATEGORY AND ALSO WINS OVERALL “BEST IN SHOW” AWARD

Creative Wins “Best of CES” for the Fourth Consecutive Year

January 10, 2006 –Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, today announced that the Zen Vision:M portable media player won the “Best of CES” 2006 award in the MP3 and Portable Video category and that it also won the overall “Best in Show” award.  This is the fourth consecutive year that Creative has won a “Best of CES” award.

Selected by CNET’s unbiased, expert editors, winners were recognized as the hottest products in their respective technology categories for their unmatched innovation and creativity, and their ability to excite consumers and make their way into everyday life.  CNET’s editors received and reviewed hundreds of entries, and combed the CES show floor for products to consider for the prestigious award. 

“The Consumer Electronics Show (CES) is the largest trade show in the United States, and the Creative Zen Vision:M beat thousands of other companies and all the big names in consumer electronics from all over the world to win not only the ‘Best of CES’ award for the MP3 and portable video category, but also the overall ‘Best in Show’ award as the best product at the entire CES 2006,” said Sim Wong Hoo, chairman and CEO of Creative.  “This is the most powerful endorsement one can have in our industry and it is a reaffirmation of our strategy to provide the coolest-looking, most feature-rich portable media players.  The Zen Vision:M outclasses all the competition by providing more features, cooler design, 262,144 vivid colours, longer battery life and supporting numerous subscription and download music sites.  It can carry up to 15,000 songs, 120 hours of video or tens of thousands of digital photos, and it comes in five gorgeous high-gloss colours.  And now with this prestigious overall ‘Best of CES’ award, the Zen Vision:M can become the coolest MP3 and media player in the world.”

“By winning a CNET Best of CES Award, the Creative Zen Vision:M sets a standard within its sector for others to follow,” said Brian Cooley, editor at large at CNET.com.  “Each year at CES, CNET scours the show floor to bring extensive coverage to our passionate community of consumers, who look to our editors for the best new products at the show, and the Creative Zen Vision:M is without doubt one of the hottest products at CES 2006.”

The Zen Vision:M supports music subscription services including Napster To Go, HMV Digital and Virgin Digital.  The Zen Vision:M also supports downloads from online music stores including MSN Music, Tesco, mycokemusic and Wippit.  The rechargeable battery provides up to 14 hours of music playback.  The Zen Vision:M supports downloads from online video stores such as 7Digital, and delivers up to four hours of video playback and provides extensive video format support, including MPEG-2, MPEG-4 Simple Profile formats such as Xvid, WMV, and MJPEG.  The Zen Vision:M also supports digitized home movies transferred from the PC, and video blogs from ZenCast.com.