Red Paw Media Press Release

London, U.K.—May 12, 2005

Bring your images to life - ProcessFX transforms the ordinary into the extraordinary.

Red Paw Media (www.redpawmedia.com) is pleased to announce the release of its latest plug-in filter for Photoshop compatible applications, ProcessFX.

ProcessFX digitally simulates traditional film cross-processing techniques, creating skewed color effects that range from the subtle to the extreme.

Cross-processing is a technique used in traditional photography where C-41 print film is processed in the chemicals meant for the processing of E-6 slide film, or vice versa. Images processed in this way are easily recognisnisable, with their strangely altered colours and contrast.

Different types of film and chemicals produce different results, and the process is often difficult to control and repeat. ProcessFX allows you to reproduce the cross processed look in software, with full control over the effect.

An animated flash tutorial and trial download is available on the Red Paw Media website, along with evaluation versions of this and other plug-ins, including our massively popular free HotPixel and Bleach Bypass filters.

Website: http://www.redpawmedia.com/