The UK band Editors have decided to promote their new album in a unique way - they have augmented Google Street View’s London content with their own custom panoramic photos!  Within each location the user can hear music from the album, which was inspired by the mood and magic of London at night. Each of the nine tracks on the album has its own location which are unavailable on the regular Street View. Editors modified version of Google Maps allows users to enter into these locations and make the transition from light to dark so fans can explore the band’s atmospheric vision of London at night. The shots for this projects were taken by photographer James Royall in multiple parts using a 180-degree fish-eye lens, and stitched together using PTGui. .

Website: Editors Custom Street Views

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