Pure Digital Technologies Press Release

New Under-$20 Digital One-Time-Use Camera Makes Great Gift-Giving Affordable for Everyone!

Monday December 20, 6:01 am ET

SAN FRANCISCO, Dec. 20 /PRNewswire/—Looking for the perfect under-$20 holiday gift? Does someone on your wish list want a pricey digital camera that’s just not in the holiday budget? Just in time for the holidays, Pure Digital Technologies, a leading provider of digital photography solutions for the mass market, is now offering the world’s only Digital One-Time-Use Camera with Picture Preview, available in over 3,000 CVS stores nationwide. Priced at under $20, this is camera makes the perfect last-minute gift or stocking stuffer for parents and kids alike.
The CVS Digital One-Time-Use Camera with Picture Preview is the first camera to combine the most popular features of the fast-growing digital camera market with the wildly popular disposable format. Ideal for holiday parties, the ski slopes and other vacation getaways-the Digital One-Time-Use Camera is the prefect easy-to-carry choice for any occasion when a more expensive camera is better left at home. With digital cameras topping America’s holiday wish lists, holiday shoppers everywhere need only go as far as their neighborhood CVS store to find the perfect gift.

Designed for worry-free, no-hassle use, the camera features a 1.4-inch color LCD screen for instant review and deleting capabilities, letting consumers snap away and delete images until they get the exact shot they want.

Other useful functions include a fully automatic flash, metered exposure control, and a 10-second self-timer feature. A second version of the CVS
Digital One-Time-Use Camera offers all the same features but without the LCD preview screen. Both cameras hold 25 great pictures and are fully recycled after processing.

Industry surveys, including the recently released Consumer Electronics Association Annual Holiday Survey, show that digital cameras are at the top of consumers’ holiday wish lists. “With the CVS Digital One-Time-Use Camera with Picture Preview priced at less than $20, we make it possible for holiday shoppers everywhere to please their friends and family with the flexibility and low-cost of digital photography in an easy-to-use, point-and-shoot format, without breaking the bank,” said Jonathan Kaplan, Chairman and CEO, Pure Digital Technologies.

Image processing is made simple by returning the camera to a CVS location for 25 digitally enhanced, film-quality prints and a photo sharing CD. Built with advanced sharing software, the photo CD requires no installation, and includes its own email system to simplify email photo sharing. Even first- time computer users can easily share photos, slideshows, and create and send greeting cards to friends and family.

The CVS Digital One-Time-Use Camera with Picture Preview is based on the Pure Digital® Imaging Platform from Pure Digital Technologies, Inc. Through its partnership with Pure Digital, CVS is the first to bring digital one-time- use cameras to the food, drug and mass channel markets. These breakthrough cameras are exclusively available now in over 3,000 CVS locations nationally. The CVS Digital One-Time-Use Camera with Picture Preview retails for $19.99. The CVS Digital One-Time-Use Camera with Delete Feature retails for $9.99.

About Pure Digital Technologies, Inc.
Pure Digital Technologies develops imaging technology that powers simple and affordable digital photography solutions for the mass market-including the world’s only 100% digital one-time use cameras. The Pure Digital® Imaging Platform is a retail-focused solution that employs a unique client-server architecture that enables dramatic reductions in camera cost without compromises in quality. Cameras built on the Pure Digital® Imaging Platform combine all the unique benefits of digital photography with the affordability, simplicity and quality of one-time use film cameras. The Pure Digital® Imaging Platform is currently being implemented at many of the world’s leading retail and photo-taking destinations.