Daniel ‘Danny’ Kleinman, title sequence designer for the James Bond series and director of Sony’s recent ‘Made for Bond’ advert has shared his tips for capturing action sequences. The ad follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone (pictured). Danny advises budding action film makers to film on at least two cameras, rehearse the action at half speed if possible, get reaction shots, use the right kit and double check that everyone is happy with their roles in the action and understands the cues.

Sony Press Release

Lights, Camera, Action - Legendary British Director Shares Tips for Budding Filmmakers

Daniel ‘Danny’ Kleinman, title sequence designer for the James Bond series and director of Sony’s recent ‘Made for Bond’ advert offers his tips for capturing action sequences

London, United Kingdom – With an illustrious career that has spanned over three decades, Danny Kleinman is recognised as one of advertising’s most established directors, as well as being the man behind many of the legendary Bond title sequences. Danny recently directed Sony’s ‘Made for Bond’ 60-second action packed campaign film, which is appearing now on TV screens across the nation and stars Naomie Harris as Moneypenny.

Packing a powerful punch, the advert follows a tense chase across London’s South Bank as Moneypenny fights off mysterious villains to deliver Bond’s Xperia Z5 phone.  Using state-of-the-art tools, including an advanced compact RX100 IV Cyber-shot camera, she captures surveillance in super-s low motion.

Danny shares his top tips for budding directors and film makers looking to capture action scenes:

• Film on at least two cameras, more if you can, you get better action cuts and can speed up the action in the edit.
• Rehearse the action at half speed if possible so your camera operator can follow the action and the focus puller can get it sharp.
• Safety is your first priority, double check that everyone is happy with their roles in the action and understands the cues.
• Get reaction shots.
• Use the right kit – the majority of the Sony ‘Made for Bond’ campaign film was shot on Sony’s F65 professional camera because high quality images are essential for the feel of feature film action.

By no means a small production, the recent advert saw a crew of 100 embark upon the South Bank to film the advert. The filming took 30 hours to capture, and took 700 hours, the equivalent of 70 days, of post-production. The advert was created by ad agency adam&eveDDB with production company Rattling Stick.

Kleinman adds, “Sony’s ‘Made for Bond’ advert was quite a production. It was fantastic to work with Naomie Harris, who is the ultimate professional. Filming along the Thames did come with its challenges - like rush hour of morning commuters - but it was the perfect set for the campaign film.”

Since 1995’s GoldenEye, Danny has taken over the mantel and produced six of the last seven iconic Bond title sequences. Renowned for putting greater emphasis upon the modern technologies used in post-production, Danny has also produced the title sequence for the much anticipated film SPECTRE.

SPECTRE, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.

Sony. Made for Bond.

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