Defrozo is a free, all-in-one platform that helps photographers better market their work online. Currently raising funds on Kickstarter, Defrozo combines image hosting, website management, CRM, ecommerce, and workflow organisation tools in the integrated WordPress-based platform, all for free. Premium packages will also be available for those who require more storage space and advanced customisation options. By pledging $15 or more, Defrozo’s backers receive significant discounts on the premium subscription plans, as well as private access to the highest-level package during the entire development time. Currently in beta, Defrozo will be available to the general public in autumn.

Defrozo Press Release

Defrozo Photography Business Software Gets Support on Kickstarter, Raises Over  $10 000 on Day 2

March 18, 2015

Brooklyn, NY: Defrozo is a new software platform aiming to be the one-stop marketing tool for photographers available for free. Currently running on Kickstarter, the project has already raised over 20% of its goal in less than two days of the campaign.

A pledge of $10 000 was made by Defrozo’s newly gained partner, the famous web template provider TemplateMonster.com. “We’re extremely proud to have Template Monster on our official partner list”, commented the founder of Defrozo, Demetrio Fortman. “This alliance will result in a rich selection of the top-quality website themes available for Defrozo users.”

Headed by the founder of well-known Moto CMS Demetrio Fortman, the developers of Defrozo are shooting the moon with the goal to combine an image hosting, website management, CRM, ecommerce, and workflow organization tools in the integrated WordPress-based platform, for free. Premium packages will also be available for those who require more storage space and advanced customization options.

Released as public Beta in June 2014, Defrozo member base counts over 2000 users as of today, including both enthusiasts photographers and professionals from around the world. The full-featured version is promised to be delivered by the mid-Fall 2015, with Google eco system integration and plugins for popular photo editing programs like Lightroom and Aperture to follow.

By pledging $15 and more, Defrozo’s backers receive significant discounts on the premium subscription plans, as well as private access to the highest-level package during the entire development time. “On Kickstarter we seek contributors, make-it-happeners, we’re not just there for pre-orders,” Demetrio explained.

With such rivals as PhotoShelter, Zenfolio, and ShootQ, Defrozo is swimming into the “red corner” of the photography software market. However, the interest of TemplateMonster, as well as the creators’ commitment to community-driven product hints at Defrozo’s decent potential for both consumers and investors.

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