In an interview on TheStar.com, Dell’s chief executive officer, Kevin Rollins, has targeted HP and specifically the high cost of inkjet printer ink. An aggressive strategy from Dell could mean a price reduction for printer ink in general, which is considered to be more expensive than champagne!

“Just one year into the printer business, Dell has developed an ambitious long-term strategy to lower the price of ink.

“It’s going to take a little while,” Rollins admits. “We have to get an installed base of ink-jet printers and laser printers. Then we can start to impact the price of consumables.”

In the interim, Dell has introduced a new line of high-volume ink cartridges that hold more ink. “Basically, you get some economies of scale when you buy more.”

Thanks to Sanj for the link.

Website: TheStar.com - Dell sees ink as key to success in printers