Developed in collaboration with nodesign, the all-white DIA digital photo frame from Parrot sports a simple design, tactile buttons and a high-resolution 10.4-inch screen. “Dismantled, deconstructed, disconnected from the frame as if there was nothing behind, this screen is transparency; is light,” says Henri Seydoux, founder and CEO of Parrot. “The picture, your photo, appears through this ‘light box’ in a brand-new aesthetic dimension.” DIA Parrot by nodesign offers a comprehensive set of connectivity options, including USB, SD card, Wi-Fi and Bluetooth, and sells for £459.99 including VAT.

Parrot Press Release

The essence of your photos

Parrot, a leader in wireless peripherals for mobile phones, is revealing its latest digital photo frame: DIA, a mysterious object developed in collaboration with Jean-Louis Frechin, founder of nodesign agency.

With digital technology, we quickly pass from photo to photos… Taken either with a camera or a mobile phone, digital photos are as fragile as sands of time, and yet we rarely take the time to watch them. We sometimes share them via SMS or e-mail, but we never really see them.

Henri Seydoux and Jean-Louis Frechin found themselves thinking about this observation. Sharing the same love for photos, both are convinced by the relevance of the digital photo frame in this age, and both believe the object should be thought of as a piece of ‘furniture’ for which design is essential.

“I have my own idea of the function of the photo frame, and what animates me in what I do, is to create objects with high technology. I am looking for designers who have very personal ideas. I am not interested in design to rearrange a shape. I am looking for an expression, like a gesture, a movement,” explains Henri Seydoux, founder and CEO of Parrot.

Your photos, only your photos Due to its function, the photo frame is an object we look at and something we display prominently. While it is important the frame is beautiful, it is essential that the frame ‘steps aside’ for the benefit of the photo. “Today, screens are all the same. So, with my partner Uros Petrevski, we had to find a different type of screen, without falling into the category of „do different just to be different?. We started to handle slide film, to dismantle screens, to play with transparency of light,” explains Jean-Louis Frechin. “DIA frame was born from the idea that it is impossible to represent a printed image on a photo frame. So our frame is close to a slide film, with the quality of transparence, light and format of professional ektachrome.”

DIA Parrot by nodesign is a white rectangle; a very simple form with tactile buttons and a trackball to search in the menu of the frame. What is striking is its 10.4 inch high resolution screen. Dismantled, deconstructed, disconnected from the frame as if there was nothing behind, this screen is transparency; is light. The picture, your photo, appears through this ‘light box’ in a brand-new aesthetic dimension…

“The photo frame designed by Jean-Louis Frechin is very mysterious,” continues Henri Seydoux. “Jean-Louis was smart or „crazy? enough to dismantle the LCD screen we are used to, and the result is quite simply magical. We don?t see where the photo comes from… It is simply there, on this transparent and half dismantled screen… It is prestidigitation!” A unique digital experience In the manner of all products developed by Parrot, DIA Parrot by nodesign is a bundle of technology alongside poetic aesthetics.

? Holidays 2.0
Developed by Parrot, this application invites you to follow, via Google™ Maps, about fifty journeys to discover the world through a bird’s eyes, with pictures of the world highest tops, the most beautiful natural cascades, Paris, New York, The Châteaux de la Loire, The descent of the Nile, the 66 road, etc.

This application also enables you to create your own journeys thanks to the geographic tag (or geotag) embedded on the iPhone, Android mobile phones and some digital cameras. Upload your photos on the frame and they will appear once you fly over the country, the city or the street where your pictures were taken…

? Mover Lite©
DIA Parrot by nodesign is compatible with the ‘Mover Lite©’ application from Infinite Labs (available for free on App StoreSM). Thanks to this application, you can select pictures and send them to the frame by simply sliding your finger on the iPhone screen. NB. Microsoft network client enables to drag-and-drop photos from a PC or a Mac®, directly to the frame.
DIA uses the Google Android™ operating system to connect to the Internet and the two USB ports enable connection to a keyboard and a mouse to the frame.
? A Pop3 and Imap e-mail client gives a specific e-mail address in order to send photos to the DIA directly.
? Sharing photos is possible via dedicated websites (Picasa™, Flick’r®)
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DIA Parrot by nodesign offers a comprehensive connectivity (USB, SD, Wi-Fi, Bluetooth), Wi-Fi and Bluetooth connections to transfer photos from almost any digital devices: PC, Mac® and mobile phone. The slots for SD card and USB port allows the user to increase the memory available in the frame.

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