The largest UK photography retailer, Jessops, released its latest trading figures this week, and The Independent reports that “Nine out of 10 cameras that Jessops sold over Christmas in cash terms was digital”.

“While other retailers of digital products have struggled against deflation, Mr Hine said the average price of a camera had fallen only 5 per cent. That compared with a 20 per cent annual fall in the cost of a computer. Mr Hine said the introduction of digital single lens reflex cameras, which have changeable lenses, was boosting revenues because they retail at about £650.”

Website: The Independent - Jessops buoyed by surprise demand for digital cameras