Digital Railroad Inc. Press Release

Technology simplifies workflow, marketing and unlocks revenue opportunities

Digital Railroad Inc. today announced the first online workflow and archive system that gives the power of a large photo agency to individual photographers.

Digital Railroad, www.digitalrailroad.net, automates repetitive workflow, and streamlines image delivery and communications. Searchable online archives unlock image revenue.

Photography legends and previous White House photographers Dirck Halstead and David Hume Kennerly believe it will change the professional photography industry.

“Digital Railroad eliminates daily technology hurdles; finally photographers have access to efficient tools for editing, archiving and simultaneously distributing their work,” said Halstead, award-winning photojournalist and Digital Journalist publisher.

Pulitzer Prize-winning photojournalist David Hume Kennerly says Digital Railroad has resolved many workflow problems and simplified interactions with editors.

“I like the real-time collaboration using the digital lightbox?I can be online in Bangkok, making selections with a New York editor. Digital Railroad is the answer for those of us who want total control over our marketing and distribution,? said Kennerly.

“Photographers can finally take control of their creative businesses,” said chief executive officer Evan Nisselson. “Digital Railroad frees photographers from managing technology to pursue their passion?being creative.”

Nisselson and other industry veterans developed Digital Railroad in response to the technology needs of photographers, agents and buyers worldwide.

?Photographers want to minimize production, sell more pictures. They want an organized method of delivering digital images to clients,” Nisselson said. “Buyers want tools to find unique, relevant and affordable photos?and fast access to high-resolution downloads. Digital Railroad simultaneously solves these issues.”

Photographer Web sites without archives provide buyers little value, as they have no search, download or interactive sharing features. Digital Railroad provides members personally branded archives that better market their images around the world?for a low monthly fee.

Photographers share a lightbox of images via unique links in email, with select images displayed in the recipient’s browser. Buyers can share favorite images with team members, or search the photographer’s entire public archive. Buyers finalize pricing with photographers, who activate selections for download.

Such communications illustrates how Digital Railroad optimizes editorial workflow among photo editors, researchers and advertising agencies.

Digital Railroad is an application services company dedicated to solving critical technical problems facing the creators and buyers of digital imagery.