According to Dublin-based market research company Research and Markets, product penetration for digital still cameras has reached at least 48% in the USA. Affordable and easy-to-use digital cameras have transformed how U.S. consumers use photography, changing it from something used to document important occasions like weddings and trips to an integral part of everyday life, the company notes in its new report, “Still and Video Cameras in the United States 2009”. The high penetration figure may indicate that the market is becoming increasingly saturated, and makes it challenging to maintain revenue growth.

Research and Markets Press Release

Research and Markets: Product Penetration For Digital Still Cameras In The United States In 2009 Is At Least 48%

DUBLIN—(BUSINESS WIRE)—Research and Markets(http://www.researchandmarkets.com/research/b6ac3c/still_and_video_ca) has announced the addition of the “Still and Video Cameras in the United States 2009” report to their offering.

Affordable and easy-to-use digital cameras have transformed how U.S. consumers use photography, changing it from something used to document important occasions like weddings and trips to an integral part of everyday life. A large mass audience of consumers now own digital cameras, with product penetration for digital still cameras at least 48%.

Consumers are using digital photos to document their everyday lives and instantly share experiences by posting them online or e-mailing them to friends. However, even as consumers make good use of digital cameras, revenue growth has become increasingly challenging, due to high market penetration, sharp declines in consumer spending due to a lingering recession, and the wide availability of cameras in alternate devices such as cell phones.

Specifically, this report discusses:

  * Based on the analysis within this report, the author provides recommendations for how industry players can seize upcoming opportunities for future success
  * The author describes individual brand and product strategies amongst the leading players and determines who is best positioned to retain and gain market share going forward
  * Standout new products and features are described along with likely impact on the market
  * An understanding of consumer purchase and usage behavior as well as preferences and attitudes is essential to creating products and strategies that they will respond to

Key Topics Covered:

  * Scope and Themes
  * What you need to know
  * Definition
  * Data sources
  * Sales data
  * Consumer survey data
  * Abbreviations and terms
  * Abbreviations
  * Terms
  * Executive Summary
  * Overview
  * Cameras confront an economy in deep recession
  * Video cameras, DSLRs provide some opportunity
  * Retailer choices narrow
  * Industry players struggle
  * Product penetration
  * One in five camera owners still using a film camera
  * One in three camcorder owners still using tape
  * SLRs a potential growth category
  * Average spend up in first half of 2008
  * Asians in the lead
  * Market Size and Forecast
  * Key points
  * A maturing category hits recession
  * Increased need to demonstrate value
  * Accessories remain an opportunity
  * List of Figures

Companies Mentioned:

  * Bear Stearns
  * Bureau of Economic Analysis
  * Canon (USA)
  * CompUSA Inc
  * Consumer Electronics Association
  * Facebook, Inc.
  * Flickr
  * Fujifilm (USA)
  * Greenfield Online
  * Hitachi (USA)
  * IKEA USA
  * JVC Americas Corp.
  * MasterCard Incorporated
  * Motorola Inc
  * Nikon Corp. (USA)
  * Olympus (USA)
  * Panasonic Corporation of North America
  * Pentax (USA)
  * Polaroid Corporation
  * Samsung Electronics (USA)
  * Shutterfly, Inc.
  * Snapfish
  * Sony Corporation of America
  * Toshiba Corporation (USA)
  * U.S. Bureau of Labor Statistics
  * US Department of Labor
  * Vivitar Corporation
  * Walgreen Co
  * Walmart Stores (USA)
  * YouTube, Inc.

For more information visit http://www.researchandmarkets.com/research/b6ac3c/still_and_video_ca

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