DIWA Press Release 22/09/04 3.00pm CET

DIWA Gold and Silver awards to Sony for their excellent Cyber-shot DSC-F828 and DSC-V1

22. September 2004: The DIWA organisation of collaborating worldwide websites (Digital Imaging Websites Association) today announced that Sony Inc. has been awarded Gold and Silver medals for two of their excellent digital cameras. The DIWA test experts honoured the Cyber-shot DSC-F828 with gold, accompanied by the Cyber-shot DSC-V1, which qualified for a silver medal. The awards are the results of comprehensive, independent reviews of different samples, made by a number of DIWA camera testing experts from Europe and USA.

Sony Cyber-shot DSC-F828 proved its excellence by scoring extremely well on DIWA?s unique evaluation scoreboard. Its first class 8x zoom lens from legendary Carl Zeiss and the top ranked 8 megapixel Super HAD CCD image sensor provided outstanding image quality. Besides, the unconventional camera design is met with enthusiasm both among amateurs and professionals.

Also the handy Cyber-shot DSC-V1 digital compact camera was very well accepted by the DIWA testing team. Not only did the robust body impress them, but also image quality surpassed their expectations for a compact camera with a 4x zoom lens. The well reputed Carl Zeiss lens brand, 34-136 mm zoom range and high speed f/2.8-4.0 attribuites, proved them wrong.

The DIWA test experts unanimously say: “Sony may not have a legacy to show as a camera manufacturer, but their electronic skills are undisputed. With legendary Carl Zeiss onboard, Sony now has all the optical expertise they may require, proven by these excellent Cyber-shot cameras.

The DSC-F828 offers professional image quality and sophisticated features, packed into a rugged, versatile body with a unique twist-and-shoot design”. Any advanced amateur would want one. The compact Cyber-shot DSC-V1 is also a high-grade digital camera with a tough exterior, but with the creative mind of an imaging guru.”

About DIWA
A growing independent, authoritative, industry organisation
The Digital Imaging Websites Association (DIWA) is a growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals.

Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an, isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards.

The DIWA multi-lingual Web site
At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA, please visit our Web site or email us at [email protected].