DIWA Press Release

Amsterdam, 19. November 2004: Digital Imaging Websites Association (DIWA) today announced that an Innovation Award is granted to the revolutionary Fujifilm Image Intelligence System.

Remarkable image processing software was disclosed by Fujifilm at the international Photokina 2004 trade show. Combining modern computer technologies and 70 years of photographic expertise, Fujifilm made this intelligent imaging system possible. The core of this exciting innovation is formed by the sophisticated Scene Classification, Face Detection and Face Recognition functions, all playing key roles in the development of future products.

Even the basic information revealed at this moment is highly convincing, with enormous potentials for both amateur and professional applications. One of these features is the ?Scene Classification? that allows automatic recognition of various image characteristics to secure correct exposure and image processing. The second innovation is the Face Detection technology, which is capable of automatically optimizing skin tones, cropping portrait pictures and eliminating red eyes from flash pictures. The most surprising technology is the Face Recognition feature, which will automatically detect and identify human faces and sort pictures accordingly.

DIWA finds these new innovations highly interesting, as they may prove extremely useful for amateur photo albums as well as professional ID and security systems in the future.

About DIWA
A fast growing independent, authoritative, industry organization
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals.

Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each product category. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards.

DIWA Awards members:
- Czech Republic:  www.fotoaparat.cz
- Denmark:  www.digitalmagasinet.dk
- Germany:  www.digitalkamera.de
- France:  www.photographyblog.com
- Netherlands:  www.letsgodigital.org
- Norway:  www.digit.no
- Poland:  www.fotopolis.pl
- Slovenia:  www.e-fotografija.com
- Spain:  www.nuevafotografia.com
- Turkey:  www.diginorm.com
- United Kingdom:  www.dp-now.com
- United States:  www.steves-digicams.com

The DIWA multi-lingual Web site
At the heart of the DIWA organisation is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site or email us at [email protected].