DJI and Hasselblad today announced a fully integrated high-end aerial camera-platform bundle made up of the 50-megapixel version of Hasselblad’s aerial medium-format camera, the A5D, and DJI’s M600 flying platform. The A5D-M600 bundle is the first joint product following DJI’s recent investment in Hasselblad. ‘Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad. We are delighted to provide this unique bundle to professional photographers, surveyors and mappers’, said Perry Oosting, CEO of Hasselblad. Pricing and availability have yet to be communicated.

Hasselblad Press Release

DJI and Hasselblad introduce first joint aerial photography package

First fully integrated aerial photography platform combines DJI’s M600 with Hasselblad’s A5D

Shenzhen, 12 July, 2016 – DJI and Hasselblad today announced a fully integrated high-end aerial camera-platform bundle made up of Hasselblad’s aerial medium format camera A5D and DJI’s professional flying platform M600. The A5D-M600 bundle is the first joint product following DJI’s recent investment in Hasselblad. The combination of the M600 and the A5D provides users with today’s most advanced aerial optics and sensors integrated with one of the world’s most reliable aerial platforms. In addition, the two companies are looking at additional joint products for the future.

‘Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad. We are delighted to provide this unique bundle to professional photographers, surveyors and mappers’, said Perry Oosting, CEO of Hasselblad.’

DJI’s M600 is designed for maximum performance and smart flight safety. The M600 is fully compatible with DJI’s advanced gimbal system the Ronin-MX. It comes fully equipped with 6 intelligent batteries, A3 flight controller, Lightbridge 2 Professional HD transmission system, a dust-proof propulsion system and powerful app control. Hasselblad’s A5D camera combines the world’s best optics and sensors with a modern, compact design. The sensors are almost twice the size of those used in today’s best 35 mm DSLR cameras and the A5D lens comes in 50mm. Hasselblad’s Natural Colour Solution (HNCS) comes standard and helps optimize difficult color gradations straight out of the box. The A5D has a strong seal on the camera body and sensor unit preventing dust in the optical system.

Please find more information about this collaboration here.

About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D.

Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

For more information, visit Hasselblad online: www.hasselblad.com
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About DJI

DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote- controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world. DJI’s global operations currently span North America, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries, for applications in film, advertising, construction, fire fighting, farming, and many other industries.

For more information, visit DJI online: www.dji.com
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