MIG Europe Press Release

MIG Europe announces launch of Don’t Panic Photo Edition – the world’s fastest recovery software - sector specific software will offer optimum recovery process for digital photography, gaming, mobile and MP3 markets

London, UK 5 September 2006 – Media Innovations Group (MIG Europe), a portfolio of companies that specialise in a range of high quality digital products, today announced the launch of ‘Don’t Panic Photo Edition ’, the world’s fastest image recovery software. ‘Don’t Panic’, the new name for the market leading ‘Image Recall’ series of recovery software, is at the forefront of customer disaster-management in the digital high street, and is set to roll out into individual vertical markets in order to offer customers the optimum digital solution for lost data. In tests, the software recovered images significantly quicker than its closest rival, with 350 ‘lost’ images from a 2GB SD card recovered and thumbnailed in just 1 minute 53 seconds. The leading competitor’s software took six minutes to reach the same stage.

The ‘Don’t Panic’ series will offer specifically tailored software across the photography, gaming, mobile and MP3 channels, and will offer both Windows and MAC compatibility.

Graham Beavis, Product Manager (Image Recall) for MIG Europe, said; “Don’t Panic will offer the consumers the best possible software recovery solution on the market today. By creating bespoke software for individual channels, we can deliver improved performance against generic software, and offer the end-user total peace of mind when data gets lost!”

‘Don’t Panic Photo Edition’ will be available to download from www.imagerecall.com as well as on disc in major retailers around the country including Jessops and Snappy Snaps. Expected pricing is £24.99 incl VAT.