Douglas Photographic’s latest Grey Card provides better, more consistent colour balance in your images. The Douglas Photographic Grey Card Mark II works across the widest range of illumination, including tungsten, daylight, flash and warm fluorescent tubes and is more compact than the previous version.
“Neither the grey or white sides contain artificial brighteners – the sort of thing used in household detergents”, explains Douglas Green, proprietor. “They are found in many other grey cards and they do affect exposure readings. The Douglas offers a truly stable, reliable reference point for the photographer to calculate correct exposure.” The Douglas Grey Card is available now from Douglas Photographic and costs £14.75.

Douglas Photographic Press Release

Douglas Photographic announces the launch of its latest Grey Card

Hampshire, UK (3rd December 2008) Douglas Photographic announced today the latest version of the photographer’s favourite Grey Card. Since its launch in 2006, the ‘Douglas’ has become an essential part of any serious photographer’s toolkit. Unlike a number of cards available, this latest version means goodbye to the distortions of fluorescence.

The Douglas Mark II provides better, more consistent colour balancing of digital and conventional photography across the widest range of illumination, including tungsten, daylight, flash and warm fluorescent tubes. The Mark II is also more compact.

“Neither the grey or white sides contain artificial brighteners – the sort of thing used in household detergents”, explains Douglas Green, proprietor. “They are found in many other grey cards and they do affect exposure readings. The Douglas offers a truly stable, reliable reference point for the photographer to calculate correct exposure.”

Grey on one side and white on the other, the Douglas Grey Card is suitable for a wide range of purposes including exposure measurement, contrast measurement, colour balancing and the setting of white balance. The Douglas Mark II folds easily to smaller than A5 size and fits snugly into a camera bag. Once fully opened, it is large enough to fill a 35mm camera viewfinder at 40 cm with a 50mm lens.

Key features include:
• No artificial brighteners - which will distort exposure readings
• Advanced, tough synthetic material - for years of use
• Stain-free – unlike traditional card, the Douglas can be written on with a Chinagraph pencil or suitable marker, then cleaned with a mild detergent or spray cleaner
• Reflects the same proportion of all colours of light falling - including ultra-violet and the limit of visible red

The Douglas Mark II comes complete with an easy-to-follow handbook.

Everything a user will ever need to know is included, with hints and tips on how to use the Douglas to get the best out of hand-held or TTL metering, how to improve bracketing techniques and even how to re-calibrate a meter or exposures. In addition, there is lots of insider know-how on how to get the most out of digital photography, right down to simple instructions on ‘one click’ balancing with PaintShopPro and PhotoShop.

Pricing and availability
The Douglas Grey Card is available now from Douglas Photographic and costs just £14.75. VAT is applicable on UK orders.

www.photo-software.com/greycard.htm

Colour Confidence has been appointed a distributor for UK and Europe and Morco Ltd has been appointed a UK dealer.

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