Duracell Press Release

Duracell Launches New Rechargeable Cells; Introduces Powerful, Higher Capacity 2650 mAh NiMH Rechargeable Cells

BETHEL, Conn.—May 24, 2006—Duracell today announced the latest additions to its rechargeable battery line designed to meet the growing demands of high-drain devices like digital cameras. The new nickel-metal hydride (NiMH) batteries, which include 2650 mAh AA and 1000 mAh AAA cells, are arriving on mass market, drug, grocery and electronic store shelves in May 2006. The new batteries represent some of the highest capacity AA and AAA rechargeable cells available today. Ideal for consumers who frequently use high-drain devices like digital cameras, the 2650 mAh AA and 1000 mAh AAA cells offer both strong performance and value. The introduction builds upon Duracell’s extensive line of rechargeable battery solutions, including the Duracell 15-minute charger, which was introduced earlier this year.

“With digital camera use skyrocketing, high-performing, rechargeable power options are in high demand,” said Dan McCarthy, director of global marketing for Duracell Specialty Products. “Our latest introductions underscore our dedication to the rechargeable category and reinforce our commitment to providing dependable power for every type of digital camera user, whether an avid snap-shooter or an occasional user.”

Duracell’s rechargeable products offer strong value for frequent digital camera users, such as those who use their cameras at least once a week. According to research conducted by Duracell, this group represents just over one-quarter of digital camera users.

Duracell’s rechargeable products are part of a portfolio of power solutions designed to accommodate the habits of every digital camera user. In addition to rechargeable batteries and chargers, the portfolio includes Duracell PowerPix(TM), a new disposable battery designed for moderate users who take from 21 to 80 pictures per month, and Duracell Ultra Digital, a premium alkaline battery for occasional digital camera users who take fewer than 20 pictures per month.

Duracell also introduced an educational digital imaging guide to help digital camera owners find the best battery power solution based on their typical photography habits. A recent survey, conducted by Opinion Research Corporation on behalf of Duracell, found that one-third of digital camera owners need help determining which battery to choose for their digital cameras. Duracell’s new digital imaging guide will appear on product packaging and at select retail outlets.

A 4-pack of Duracell 2650 mAh AA NiMH batteries has a suggested retail price range of $9.99 to $12.99. The Duracell 15-minute charger, which comes with four 2400 mAh AA NiMH batteries, has a suggested retail price range of $27.99 to $39.99.

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