The Slovenian website eFotoGrafija have published another very interesting interview (in English) from Photokina, this time with Olympus representatives Toshifumi Nakano and Masaharu Hamada. The following info about the new E-300 DSLR is just one of the things that caught my eye:

“E-1 was released one year ago and was meant for professional market, where pentaprism is almost compulsory. From a professional camera one expects it to be made in a certain way. The new E-300 is built for a lower, consumer class and we believe that such a camera needs to be special. In the near future, Sony and Panasonic will probably launch their lower-end DSLR cameras and when that happens, we will have to respond, perhaps with an EVF and different design also.

With that in mind we developed a new technology, which makes it possible to use a new design while still keeping the optical viewfinder. Looking at the cameras to come from Sony or Panasonic we are aware that we will need a new design.”

Website: eFotoGrafija - Interview with Olympus representatives Toshifumi Nakano and Masaharu Hamada