Epson Traditional Photo Paper is a professional quality inkjet media with a nostalgic smooth and glossy finish, reminiscent of the prints created using traditional techniques. Professional photographer, Hans van Ommeren, says “Epson’s new Traditional Photo Paper is a significant development, achieving a higher D-max than the traditional Baryta papers used during the chemical or analogue process. In combination with Epson UltraChrome K3 ink or the recently launched UltraChrome K3 Inks with Vivid Magenta it offers truly superb print quality.” Epson Traditional Photo Paper is available in A4, A3+, A2 and 24”x36” sizes, costing from £23.65.

Epson UK Press Release

Epson® brings nostalgia to digital photography with Traditional Photo Paper

Using the latest inkjet media technology, Epson is launching a new paper for professional photographers seeking smooth, glossy photographs with high colour saturation.

27th September 2007 – Epson Traditional Photo Paper is a professional quality media, designed to work with Epson’s Micro Piezo™ inkjet printers and its UltraChrome™ K3 Ink with Vivid Magenta. Photographers who have previously worked in a darkroom will appreciate the nostalgic smooth and glossy finish, reminiscent of the prints created using traditional techniques. However Epson Traditional Photo Paper prints will dry instantly, are acid and lignin-free and will remain flat before, during and after printing, to create professional quality prints. It is a heavyweight paper at 330gsm and is available in A4, A3+, A2 and 24”x36” sheets.

Using the latest inkjet coating technology, the new paper incorporates a microporous layer, combined with a unique barrier layer that prevents inks penetrating the fibres of the substrate. This innovative use of inkjet coating technology replicates the actual emulsion coating processes used in the manufacture of darkroom papers. In addition to its protective purpose, the barrier layer also helps to optimise colour saturation and generate the sharpest possible images.  An enhanced optical brightener (OBA) within the fibres of the substrate ensures a bright white base that optimises colour brightness and tonal range.

Professional photographer, Hans van Ommeren, says “Epson’s new Traditional Photo Paper is a significant development, achieving a higher D-max than the traditional Baryta papers used during the chemical or analogue process. In combination with Epson UltraChrome K3 ink or the recently launched UltraChrome K3 Inks with Vivid Magenta it offers truly superb print quality.”

Martin Johns, Business Manager Pro-Graphics, Epson UK says, “Epson has been developing its professional paper range for many years, ensuring its printing system; printer, ink and paper; offers photographers the highest quality output, that they are confident to use for their business.  The new addition of Traditional Photo Paper is further evidence of how far digital printing has evolved.  It has overtaken traditional processes with its easy to use features and increased flexibility.” 

Epson Traditional Photo Paper key features summary: 
Achieve smooth glossy photos with high colour saturation
Photos have a traditional fibre based look-and-feel
Stable and robust alpha-cellulose substrate
Lignin-free, acid-free and buffered paper
Incorporates an innovative barrier layer to prevent ink migrating into the fibres of the substrate
Enhanced optical brightener (OBA) ensures a bright white surface
Microporous ink receiving layer
Prints are instantly dry with Epson’s Micro Piezo™ print head and UltraChrome™ K3 Ink with Vivid Magenta

Size   A4     A3+    A2     24”x36”
Sheets 25     25     25     25  
RRP excl VAT   £23.65 £58.78 £91.89 £202.70
Available     September 2007 September 2007 September 2007 October 2007  

Visit us at www.epson.co.uk

About the Epson Group
Epson is a global leader in imaging products including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.

Epson is a network of 87,626 employees in 117 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1416 billion yen in fiscal 2006.

Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe, Middle-East, Russia and Africa. With a workforce of 2,400 employees, Epson Europe’s sales for fiscal year 2006 were 2,104 million Euros.

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