Canon UK Press Release

Canon, one of the world’s leading photographic brands, has joined forces with Experience Seminars to offer consumers who purchase the Canon EOS 400D a £50 saving on a bespoke course designed to help consumers maximise the potential of their purchase. The promotion will run both in-store and online from 1st October 2006 through until 31st January 2007. Experience Seminars, the leading training organisation in EOS photography, has developed a new course to complement Canon’s latest consumer Digital SLR product which is already proving to be a worthy successor to the EOS 350D. Mark Robinson, Trade Marketing Manager for Canon is confident of continued success between the two organisations, “This promotion, which through its aspirational nature, will encourage consumers to take their photography to the next level, and with the EOS 400D they already have the camera to do this. Through the added expertise that Experience Seminars has to offer, I have no doubt that consumers soon be producing images that before they could only have dreamed about.”

How the Offer Works
Supported in-store with a variety of PoS items, the consumer will be encouraged to pick up a promotional leaflet detailing all relevant information, giving the consumer several avenues in order to contact Experience Seminars. From here the process is made easy through Experience Seminars history within this field, with full booking and payment information being sent out to the consumer well in advance of their chosen seminar date.

About Canon (UK) Limited
Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.

Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.

Canon (UK) Ltd is the UK marketing and sales operation for the US$32 billion global company based in Tokyo, Japan.  In the UK Canon employs around 2,000 people in various locations including Ireland and has achieved sales of £541m in 2005.

The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital cameras, camcorders, binoculars and scanners; and output solutions: Ink Jet printers, fax machines, desktop multifunctionals and multimedia LCD projectors).